Dickies - Fashion Company Profile

Company Profile

The snapshot above is the current position - brand, owner and official site. For the company's history, product record and photographs, follow the cross-reference in the profile below to the Williamson-Dickie filing in W, exactly as the directory has always routed it.

That restraint is a deliberate directory policy, and this letter contains its mirror image: Caleres in the C letter is the renamed Brown Shoe Company, Casual Male in C became Destination XL in this letter, and in each case Apparel Search keeps one full profile under the company's governing name and a clear route from every other name a reader might try. A duplicated profile, edited twice and drifting apart, would serve readers worse than a single record with honest signposts. So this page carries no founding dates, no product lists and no sales figures for Dickies - not because the company lacks them, but because they are filed, if anywhere, on the Williamson-Dickie page in W, and facts are not imported across filings.

Why the Company Is Filed Under W

Brand names and company names part company often in this industry, and a names directory has to choose which one governs the filing. Apparel Search's choice, visible across the whole directory, is to file the full profile under the company's official name and to leave a pointer under the trading name. Dickies is the trading name - the word on the workwear - while Williamson-Dickie MFG. Co. is the official name of the manufacturer behind it. A reader who knows the company from a corporate directory, a trademark record or a supplier list will look under W; a reader who knows it from a pair of work trousers will look under D. The directory serves both readers by keeping both pages, each doing its own job.

The route below is therefore the substance of this page: it leads directly to the Williamson-Dickie MFG. Co. profile in the W letter, which is where this directory keeps whatever company record it holds for the maker of Dickies workwear. The second route returns to the Fashion Company Names main page, the directory(?:'|')s A-to-Z index. No other editorial links belong to the Dickies filing - the two routes are the filing, complete.