Destination XL - Fashion Company Profile

Destination XL Group is the Canton, Massachusetts retailer of men's big and tall clothing, trading through its DXL stores and website. The company was renamed from Casual Male Retail Group in February 2013 as the larger DXL format - which gathered its Casual Male XL, Rochester Clothing, B&T Factory Direct and Shoes XL offers under one roof - became the business.

Company Snapshot

Status
Operating - the largest specialty retailer of men's big and tall apparel in the United States, trading as DXL
Type
Public - NASDAQ: DXLG
Headquarters
Canton, Massachusetts, United States
Founded
As Casual Male Retail Group; renamed Destination XL Group in February 2013 around its DXL format
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A big and tall menswear display with larger-size shirts, trousers and jackets on a spacious store rail, product photography with no people

Company Profile

The dated 2018 snapshot in the record below - store counts and the 'largest omni-channel specialty retailer' claim - belongs to its period; the group still trades as DXL today, and its current range is best checked on its own site, linked above. The five-brand structure the filing describes is set out in the profile below.

The name above the door is newer than the business, and the renaming notice proves it: in February 2013, Casual Male Retail Group, Inc. - itself described as the largest multi-channel specialty retailer of big & tall men's apparel and accessories - announced it would formally change its corporate name to Destination XL Group, Inc., to reflect the company's transition to its Destination XL (DXL) retail stores and DestinationXL.com e-commerce website. The Casual Male filing therefore lives in the C letter of this directory as the same company's earlier record, and the cross-reference between the two pages is in this page(?:'|')s links, so a reader arriving under either name finds both halves of the story.

Five Brands Under One Group

The operating structure as recorded is a five-brand house: the retailer operates under Destination XL (DXL), Casual Male XL, Rochester Clothing, ShoesXL and LivingXL. Read as a shopper meets them, the five names divide the big & tall wardrobe by job rather than by customer: DXL is the destination store concept carrying the full wardrobe; Casual Male XL is the inherited nameplate from the group's former corporate identity; Rochester Clothing carries the tailored and dress side; ShoesXL answers the footwear problem that big & tall men share with their clothing - extended sizes that general shoe stores rarely stock; and LivingXL extends the offer beyond apparel. The five are listed without elaborating each one(?:'|')s range: the list itself is the filed fact.

The assortment claim deserves its own emphasis, because it is the retail argument for a specialist: more than 2,000 private label and name-brand styles, blended into wardrobe solutions not available at traditional retailers. A big & tall department inside a general store is typically a rack or two of extended sizes in a few core styles; a destination format built only for this customer can carry depth - the same shirt in the full big and tall size curve, trousers by waist and length, jackets, shoes and accessories to complete an outfit. That depth, plus an e-commerce platform carrying the same range, is what the profile means by omni-channel, and why the 2018 filing leads with the store count and the style count together.

Common Questions

What was Destination XL Group called before?

Casual Male Retail Group, Inc., which announced in February 2013 that it would formally change its corporate name to Destination XL Group, Inc. to reflect its transition to DXL stores and DestinationXL.com, in the historical record. The Casual Male profile is filed in the C letter and cross-linked from this page.

How large was DXL in this filing?

As of the 2018 filing: 225 DXL retail and outlet stores across every major metropolitan market in the continental United States plus two stores in Canada, with more than 2,000 private label and name-brand styles, in the historical record.

Which brands does the group operate?

Destination XL (DXL), Casual Male XL, Rochester Clothing, ShoesXL and LivingXL, in the historical record.

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