Fashion Nova - Fashion Company Profile

Fashion Nova is the Los Angeles online fashion retailer founded by Richard Saghian in 2006 - built first as a Panorama City store, then, from 2013, as the Instagram-era e-commerce brand whose 'Nova Star' customers made it one of social media's defining fast-fashion names, shipping trend dresses, jeans and its Curve range worldwide.

Company Snapshot

Status
Operating - a private, primarily online fashion retailer shipping globally, with its early Southern California stores grown from the first 2006 shop
Type
Private - founded and owned by Richard Saghian
Headquarters
Los Angeles, California, United States
Founded
2006, in Panorama City, California, by Richard Saghian (first store at the Panorama Mall)
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A fast fashion retail display with dresses, jeans, bodysuits and shoes on rails and shelves and a small Apparel Search sign, product photography with no people

Company Profile

The record below - the founder's family retail apprenticeship, the 2006 first store and the Instagram engine - is kept in full on the history page. Current collections and prices are on Fashion Nova's own site, linked above; the shop box here covers Fashion Nova styles sold through Amazon and eBay.

The founding story the historical record tells is a family retail story retold for the internet. The company founder Richard Saghian learned about offering value to customers from his father, who owned women's retail stores; he spent his summers working in them and knew he wanted to do something similar, but in his own way. He opened the first Fashion Nova store in 2006 at the Panorama Mall in Panorama City, California. The store came first, in other words - the online phenomenon was built on a working value retailer, not the other way round.

Fashion Nova History

The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.

Fashion Nova History & Historical Profile →

Common Questions

Where is Fashion Nova based and how does it sell?

Based in the heart of Downtown Los Angeles, Fashion Nova is primarily an online fashion retailer with retail locations in Southern California, shipping globally, in the historical record.

When did Fashion Nova start?

Founder Richard Saghian opened the first Fashion Nova store in 2006 at the Panorama Mall in Panorama City, California; he began considering e-commerce in 2013 and built the audience on Instagram, in the historical record.

What is Fashion Nova Curve?

Fashion Nova Curve is a division for plus size fashion, in the historical record.

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References & Further Reading

More from Apparel Search: Shopping Directory  |  Fashion Company Names  |  Apparel Companies F  |  Apparel Search Home  |  Fashion Nova History
Company details such as leadership, ownership, store counts and web addresses can change. For the most current information, please check the company's official website.