Fashion Nova
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Based in the heart of Downtown Los Angeles Fashion Nova is primarily an online fashion retail but also retail locations in Southern California. They ship globally to Nova Stars around the world.

Fashion Nova believes that the customer is the Star. The girls who rock our styles are adventurous, inspirational and badass. A Nova Star is always the best dressed girl in the room. Her confidence is what truly shines, but her Fashion Nova outfit adds that extra sparkle. The company strives to provide awesome service, unbeatable prices and the hottest trends.

The early success of Fashion Nova was do to the companies following on Instagram.  This company was originally known as an Instagram fashion brand.

The company founder Richard Saghian learned about offering value to customers from his father, who owned women’s retail stores. He spent his summers working in them and knew he wanted to do something similar, but in his own way. He opened the first Fashion Nova store in 2006 at the Panorama Mall in Panorama City, Calif.  In 2013, he began to consider an e-commerce site, but understood he needed to find a way to direct people to it. Saghian decided to utilize Instagram and would post pictures of his best-selling pieces on models.

Instead of building out many brick-and-mortar locations, Fashion Nova focus a good amount of energy on Instagram by posting nearly every 30 minutes throughout the day.  They are also talking to customers on social media.  Customers are typically 16 to 35 years olds.

Fashion Nova Curve is a division for plus size fashion.

Find Fashion Nova on Instagram.

By the way, Apparel Search currently has only 2 followers on Instagram.  You are welcome to be the 3rd if you are interested.  You can find Apparel Search on Instagram if you so desire.

Fashion Nova is one of the top online fashion stores for women. Shop sexy club dresses, jeans, shoes, bodysuits, skirts and more. Cheap & affordable fashion online.

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