Fashion Nova is the Los Angeles online fashion retailer founded by Richard Saghian in 2006 - built first as a Panorama City store, then, from 2013, as the Instagram-era e-commerce brand whose 'Nova Star' customers made it one of social media's defining fast-fashion names, shipping trend dresses, jeans and its Curve range worldwide.
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The record below - the founder's family retail apprenticeship, the 2006 first store and the Instagram engine - is kept in full on the history page. Current collections and prices are on Fashion Nova's own site, linked above; the shop box here covers Fashion Nova styles sold through Amazon and eBay.
The founding story the historical record tells is a family retail story retold for the internet. The company founder Richard Saghian learned about offering value to customers from his father, who owned women's retail stores; he spent his summers working in them and knew he wanted to do something similar, but in his own way. He opened the first Fashion Nova store in 2006 at the Panorama Mall in Panorama City, California. The store came first, in other words - the online phenomenon was built on a working value retailer, not the other way round.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Fashion Nova History & Historical Profile →Based in the heart of Downtown Los Angeles, Fashion Nova is primarily an online fashion retailer with retail locations in Southern California, shipping globally, in the historical record.
Founder Richard Saghian opened the first Fashion Nova store in 2006 at the Panorama Mall in Panorama City, California; he began considering e-commerce in 2013 and built the audience on Instagram, in the historical record.
Fashion Nova Curve is a division for plus size fashion, in the historical record.
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