Fashion to Figure - Fashion Company Profile

Fashion to Figure (FTF) is the New York plus-size retailer built on one line - 'Fashion is a state of mind, not a size range' - selling trend dresses, tops, jeans and jackets designed and fitted to celebrate curves. Long part of New York & Company, it became an online brand in 2020 when Saadia Group bought its e-commerce business and intellectual property out of the RTW Retailwinds bankruptcy.

Company Snapshot

Status
Online brand - Fashion to Figure's e-commerce business and intellectual property were sold by RTW Retailwinds to Saadia Group in October 2020, after RTW's Chapter 11 filing that July; its physical stores closed in 2020 and the brand continued online
Type
Brand of Saadia Group, LLC (formerly part of New York & Company / RTW Retailwinds)
Headquarters
New York City, New York, United States
Record
A plus-size specialty retailer built on the slogan 'Fashion is a state of mind, not a size range'
Visit the Official Fashion to Figure Website

Shop Fashion to Figure Now

Shop Fashion to Figure on Amazon Shop Fashion to Figure on eBay

The Amazon and eBay links on this page are affiliate links. If you make a purchase through them, Apparel Search may earn a commission.

A plus size women's fashion display with dresses, tops, jackets and jeans arranged on a boutique rail and a small Apparel Search sign, product photography with no people

Company Profile

The short filing below is the store-era record - the range, the occasions and the New York & Company framing of its filed years - kept on this single page, with the 2020 Saadia sale stated in the snapshot so it is not mistaken for the ownership today. The shop box covers Fashion to Figure styles sold through Amazon and eBay.

The corporate record in the historical record is shared with its parent, and this page keeps the two filings distinct the way the historical record states them. Fashion To Figure, Inc. is a leading specialty manufacturer and retailer of women's fashion apparel and accessories. Part of New York & Company: New York & Company is likewise described as a leading specialty manufacturer and retailer of women's fashion apparel and accessories, providing women with modern, wear-to-work solutions that are multi-functional at affordable prices. The Company was incorporated in 1918 and has been public since 2004; its brand headquarters are located in New York City. A plus-size specialist carried inside a century-old New York women's retailer - that is the filed structure, and it explains the brand's wear-to-work range beside its going-out range.

What the Range Covers

The product summary in the historical record is short and complete: shop Fashion to Figure for the latest looks in women's plus size clothing, dresses, tops, jeans and pants, with selections from trendy, plus-size dresses, tops, jackets, and jeans to spice up a closet. Plus size clothing here is treated, as across this directory, in strictly product terms - categories, fit and occasion. The routes tell the same story from the directory's side: the historical record linked the Apparel Search clothing companies directory, the plus size fashion wholesalers page and the plus size fashion retailers page, placing FTF on both the wholesale and retail shelves of the plus-size section, and linked its parent, New York & Company, in the N letter of this directory.

Set beside this letter's other plus-size profile, Fullbeauty Brands, the two pages are deliberately different stories. Fullbeauty is a 1901 catalog house that gathered a family of plus-size brands under one umbrella; Fashion to Figure is a specialty store brand with a slogan, a fit promise and a parent company's wear-to-work heritage behind it. One sells a portfolio, the other sells a point of view about size and fashion. A researcher comparing the plus-size market from this directory should read them as the two models they are - the brand house and the specialist label - rather than as duplicates of one another.

Common Questions

What does Fashion to Figure sell?

Women's plus size clothing - dresses, tops, jeans, pants and jackets - designed and fitted to celebrate curves, under the slogan 'Fashion is a state of mind, not a size range.'

Who owns Fashion to Figure?

Saadia Group, LLC, which bought the brand's e-commerce business and intellectual property from RTW Retailwinds in October 2020, after RTW's Chapter 11 filing; before that the brand was part of New York & Company, and its physical stores closed in 2020.

What occasions does its range cover?

A girl's night out, date night, brunch and work, as its store-era record describes the range.

More Apparel Companies F

Start from the F letter hub, or compare this filing with its closest neighbours in the letter:

More from Apparel Search: Shopping Directory  |  Fashion Company Names  |  Apparel Companies F  |  Apparel Search Home
Company details such as leadership, ownership, store counts and web addresses can change. For the most current information, please check the company's official website.