HuffPost - founded on May 9, 2005 as The Huffington Post by Arianna Huffington, Kenneth Lerer, Andrew Breitbart and Jonah Peretti - is the American news aggregator and blog whose Style coverage made it part of how fashion was read online; renamed HuffPost in 2017, it has been a BuzzFeed division since November 2020.
A media title carries no shop box. The short filing below is kept on this single page beside the current snapshot, with its photograph: the founding, the coverage areas and the February 7, 2011 AOL acquisition for US$315 million that made Arianna Huffington president and editor-in-chief of the Huffington Post Media Group.
For Apparel Search readers, that Style route is the point of the filing. The routes include the directory's fashion blogs page, the main news page, the Apparel Search blog itself, its fashion newspaper page and the fashion company alphabetical list - a small map of how a general news giant connects to a specialist directory. The historical record's photograph, a January 2014 Huffington Post style image, is carried by reference in the gallery on this page, dated in its own filename. The official Huffington Post site and its style section are carried in the References exactly as the historical record linked them, including the second route whose anchor was the style URL itself.
One dated transaction anchors the corporate record. On February 7, 2011, AOL announced it would acquire The Huffington Post for US$315 million. As part of the deal, Arianna Huffington became president and editor-in-chief of The Huffington Post Media Group, including The Huffington Post and existing AOL properties Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater (now HuffPost Celebrity), AOL Music, AOL Latino (now HuffPost Voices), AutoBlog, Patch and StyleList. That property list is a snapshot of the early-2010s content web, and it is kept whole because directories are at their most useful exactly when they freeze a portfolio at a dated moment.
Nothing later is asserted here. The historical record does not record subsequent sales, rebrandings or restructurings of the property, and this rebuild adds none - a discipline that matters with media companies, whose ownership changes faster than their archives. What the filing does establish is scale and structure at the moment of the deal: a founder-led news and blog property valuable enough to anchor a media group, with a named founder moving into the top editorial job across a dozen AOL brands. For a fashion reader, StyleList in that list is the tell: style publishing was part of the prize.
Arianna Huffington, Kenneth Lerer, Andrew Breitbart and Jonah Peretti, in the historical record.
On February 7, 2011, for US$315 million, in the historical record.
President and editor-in-chief of The Huffington Post Media Group, covering The Huffington Post and AOL properties including Engadget, TechCrunch and StyleList, in the historical record.
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