Kayser-Roth History

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The Company Description of Its Time

Kayser-Roth, with offices in Greensboro, North Carolina and New York, files itself as a leader in women's legwear and intimate apparel. Its brands include fashion-forward Hue and No nonsense, described as one of the most recognised and respected brands among women. While the company's heritage is in hosiery products, the filing says its brands have had tremendous sales successes with innovative designs and solutions in many other categories, including sleepwear, loungewear, panties, slippers, bras, shoe solutions, fashion legwear and socks. This profile stays on the products, the brands and the manufacturing, which is where the historical record itself puts its emphasis.

No nonsense and Hue: Two Brands, Two Jobs

The No nonsense portfolio, as historical descriptions list it, runs well beyond its hosiery roots: sheer hosiery, socks, tights, footless tights, shoe solutions, loungewear, bras, sleepwear, panties and slippers. No nonsense has always been a trusted women's national brand, and the filing gives its consumer a precise sketch: high household income, educated, a frequent shopper for apparel - and a brand awareness figure of 94 percent among women. That number is the profile's measure of what a mass legwear brand is for: near-universal recognition, bought through design solutions across everyday categories rather than through fashion drama.

Hue does the opposite job. The Hue brand proposition, the filing says, is very simple: Hue means fun, fresh and fashion. Hue is the leading women's legwear brand in department and specialty stores; in 2003 Hue introduced intimate apparel, and the filing describes it as one of the fastest growing contemporary brands in sleepwear and panties. Introduced almost 30 years before the filing, the Hue brand constantly evolves, with over 50 percent of the brand's sales coming from new products - its design and merchandising teams, based in the New York office, combine trend-setting style in the season's hottest hues with comfort, fit and quality. In Spring 2007 Hue opened its first retail store, Hue Studio, in Charlotte, North Carolina, featuring legwear, sleepwear, panties and loungewear plus accessories including jewelry, eyewear and handbags; the filing also dates the company's move into United States retail to May 2007 with that Charlotte launch.

Golden Lady Ownership and How This Company Works

Kayser-Roth is owned by Golden Lady Company, described in the historical record as one of the largest branded legwear and intimates companies in Italy. Golden Lady has a significant presence throughout Europe, including 500 Golden Point retail stores featuring European brands like SiSi, Omsa and Golden Lady, as well as legwear and intimate products from Hue. The ownership connects the North Carolina and Tennessee factories to an Italian legwear group with its own European retail chain - the American brands manufacture domestically, and the parent's stores give Hue a European shelf the filing is careful to name.

The company's own working principles close the profile. As a privately held company, Kayser-Roth focuses on the long term, investing in its brands, its people, its facilities and its processes, with the goal of offering innovative solutions and remarkable products to its retail partners; its stated values are integrity, creativity, passion, collaboration and open communication. The routes carried on this page lead where the historical record led: to the Apparel Search hosiery manufacturer and hosiery wholesaler listings, because a vertically integrated legwear maker belongs in both the factory and the wholesale parts of a fashion directory. For current product lines, the official Kayser-Roth and Hue websites in the References are the authorities.

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