LaCrosse Footwear, founded in 1897 in La Crosse, Wisconsin and based in Portland, Oregon since 2001, makes boots under the LaCrosse and Danner names and has been owned by Japan's ABC-Mart since 2012.
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LaCrosse and Danner boots serve work, hunting, agriculture, military and outdoor customers, with Danner's Portland factory still making boots in the United States. ABC-Mart bought the company in 2012 for about $138 million, taking it private. The technology platforms, the 2006 EXO launch and the rubber-mill origins are recorded in full on the history page.
The two brands do different jobs. The Danner brand is known nationwide as the 'expert's choice' in premium outdoor footwear, with rugged designs that exceed customer expectations for performance and quality, and with classic outdoor heritage and authentic character. Among its target customers, the LaCrosse brand is known throughout the United States for high performance in the field and on the job: designed for durability and reliability, LaCrosse boots are built to satisfy specific end-user needs, such as being protective against water, extreme cold, chemicals or fire, and other harsh environments. One brand sells heritage and craft to outdoor users; the other sells specified protection to people whose workplaces are wet, cold or hazardous.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
LaCrosse Footwear History & Historical Profile →ABC-Mart, Inc., the Japanese footwear retailer, which acquired LaCrosse in August 2012 and took it private.
LaCrosse rubber and work boots, and Danner boots - Danner joined LaCrosse in 1994.
Portland, Oregon - the company moved there in 2001; it was founded in La Crosse, Wisconsin in 1897.
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