Perry Ellis International - Fashion Company Profile

Company Profile

Current brand and corporate information is on the Perry Ellis International website, linked above; the shop box covers products of the company's brands, such as Perry Ellis and Original Penguin, sold through Amazon and eBay. The biggest change since the detailed portfolio record on the history page was written is ownership, not business: in 2018 founder George Feldenkreis led a $437 million transaction, at $27.50 a share, that took the company private and ended the PERY listing, with his son Oscar Feldenkreis continuing as chief executive and the headquarters staying in Miami. The family-of-brands model the history page describes - owned and licensed labels, each with its own styling and pricing strategy per channel, production contracted to a worldwide network of independent suppliers - remains the company's stated way of working, now carried on outside the quarterly reporting cycle. One brand inside that portfolio, Munsingwear's Original Penguin, has its own profile in this letter.

The portfolio, kept here in its filed groupings, runs Perry Ellis, John Henry, Axis, Manhattan, PING and Mondo di Marco for dress casual wear; Cubavera, the Havanera Co., Natural Issue, Munsingwear, Farah, Savane, Tricots St. Raphael and Grand Slam for casual sportswear; Perry Ellis America and Natural Issue for jeans wear; PING, Perry Ellis and Munsingwear for golf sportswear; Pro Player and Perry Ellis America for active wear; and Jantzen, Southpoint and Nike brands for swimwear and swimwear accessories. Read as a map rather than a list, the roster shows one company dressing the same man at the office, on the golf course, at the beach and in the pool, under a different name in each place, because each channel trusts a different label.