Polyvore - Fashion Company Profile
Polyvore was the community-powered social commerce site founded in Mountain View in 2007 - the place where millions of members built outfit collages called Sets from a shared product index, until SSENSE acquired it on April 5, 2018 and shut it down the same day.
Company Snapshot
- Status
- Closed - acquired by SSENSE on April 5, 2018 and shut down immediately; the service no longer operates
- Type
- Private - founded as a venture-backed startup (Benchmark Capital and Matrix Partners among its backers); acquired by Yahoo in 2015, then held by Verizon's Oath before the 2018 SSENSE asset acquisition
- Headquarters
- Mountain View, California, United States (in its operating years)
- Founded
- 2007, in Mountain View, California
Company Profile
There is no current Polyvore service to visit, and no shop box on this page: Polyvore closed in 2018. SSENSE acquired Polyvore's assets from Verizon's Oath on April 5, 2018 and shut the site down immediately, redirecting its address to SSENSE; members were given a window, through May 15, 2018, to download their data. That makes this a historical profile in the plain sense. Page 1 records what the company was and when it ended; the full record of how it worked - the clips, the virtual styling tool, the Sets, and the scale figures from its operating years - is kept on the history page, where it belongs. SSENSE, the Montreal luxury and streetwear retailer that acquired Polyvore, is linked in the disclaimer below as the successor destination.
With millions of monthly unique visitors, Polyvore is described in the historical text as one of the web's largest communities of tastemakers, where people can discover their style and set trends around the world. Trendseekers and shoppers alike came to Polyvore to discover the hottest brands, products, trends and looks. Leading retailers, brands and celebrities such as Yves Saint Laurent, Nordstrom, Kate Moss and Katy Perry partnered with Polyvore in creative brand engagement campaigns that fuel stylish, sharable user-generated content. The model is worth pausing on: the site's content was not written by its staff but assembled by its members, and the brands' role was to supply the products and judge the results, not to publish the pages.
Polyvore History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Polyvore History & Historical Profile →Common Questions
When did Polyvore shut down?
On April 5, 2018. SSENSE acquired Polyvore's assets from Verizon's Oath that day and shut the site down immediately, redirecting it to SSENSE; users had until May 15, 2018 to download their account data.
What was Polyvore?
A community-powered social commerce website founded in 2007 in Mountain View, California. Members added products to a shared index and used a virtual styling tool to build image collages called Sets, which they shared on the site and across the web.
Who owned Polyvore before it closed?
Yahoo acquired Polyvore in 2015, and it passed to Verizon's Oath when Verizon bought Yahoo's operating business in 2017. SSENSE acquired its assets from Oath in the April 2018 transaction that closed it.
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