PROJECT Global Trade Show - Fashion Company Profile
PROJECT is the curated premium and contemporary fashion trade show launched in 2003 by Sam Ben-Avraham - the strictly juried show that grew from 50 brands to more than 900, today run twice a year in Las Vegas by Informa Markets Fashion alongside MAGIC.
Company Snapshot
- Status
- Operating - PROJECT Las Vegas runs twice a year at the Las Vegas Convention Center as part of the MAGIC / PROJECT / SOURCING at MAGIC marketplace
- Type
- Trade show - organized by Informa Markets Fashion (Fashion by Informa), part of Informa plc (LSE: INF); founded as an independent show by Sam Ben-Avraham
- Headquarters
- The show is held in Las Vegas, Nevada, United States; its organizer, Informa Markets Fashion, is based in New York, United States
- Founded
- 2003, launched by founder and president Sam Ben-Avraham
Company Profile
Current show dates, exhibitor and registration information are on the official PROJECT page, linked above. There is no shop box on this page: PROJECT is a trade-show organizer's event, a business-to-business buying show, not a brand whose products appear on consumer marketplaces. The show's present form differs from the independent operation described on the history page in ownership and address. PROJECT is now part of Informa's fashion portfolio: PROJECT Las Vegas runs in February and August at the Las Vegas Convention Center, co-located with MAGIC and SOURCING at MAGIC, presented as a curated, category-driven menswear and contemporary buying experience. What has carried over from the founding model is the principle the history page documents at length - a juried floor, edited like a store, where the selection itself is the product a buyer travels for.
PROJECT paved the way for this reinterpretation of and demand for the casual wardrobe, the filing claims, and nurtured designers both big and small all the while. What started out as a showcase of 50 brands in 2003 is now a staggering 900 plus, and features the entire lifestyle by including both leaders and newcomers in men's, women's, kids and accessories. The lineup for PROJECT 2008, the historical record notes in its dated layer, only confirms this progression and the importance of designer denim and premium contemporary sportswear in the market, minds and closets of shoppers worldwide today. Those 2008 references are kept here as the record they are: the growth figure and the market reading belong to the show's first era, quoted with their period rather than as current counts.
PROJECT History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
PROJECT History & Historical Profile →Common Questions
Who runs PROJECT today?
Informa Markets Fashion (now presented as Fashion by Informa), the fashion events division of Informa plc. PROJECT Las Vegas runs twice a year at the Las Vegas Convention Center alongside MAGIC and SOURCING at MAGIC.
When was PROJECT founded, and by whom?
In 2003, by Sam Ben-Avraham, the New York boutique owner (Atrium) who served as the show's founder and president and personally selected each participating brand; the first showcase presented 50 brands.
Why is there no shop box on this page?
PROJECT is a trade show, not a clothing brand. Exhibitors sell to retail buyers at the event, so this page links the official show page instead of consumer marketplace listings.
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