Technically Umbro is a brand. However, their is an important company
history behind the brand.
If you don’t live
in the UK, we better first explain to you the term “kit" before you begin reading
the company profile below. In association football, as in a number
of sports, kit refers to the standard equipment and attire worn by
players. The terms "kit", "strip", and in North American English "uniform"
are used interchangeably.
is the original Manchester based football brand that invented sportswear
and sports tailoring. Umbro’s first major football kit was made for
Manchester City in 1934, a kit they won the FA Cup in. Today, the
company combines its heritage in sports tailoring with modern football culture
to create groundbreaking and iconic football apparel, footwear and equipment
that blend performance and style.
was barely out of his teens when he started a sportswear company called
Umbro from a tiny wash house on Green Lane in Wilmslow in 1924. The first
deliveries were made with a handcart but within ten years, he was dressing
Manchester City and Portsmouth for the 1934 FA Cup final at Wembley. By
1966, 85 percent of all British clubs would be wearing Umbro. By then,
Umbro was known as “the football brand".
Even a brief list of memorable
moments is a trip through the annals.
Pele and Bobby Moore swapping shirts in sweltering Guadalajara in 1970.
Alan Shearer wheeling away with his right hand in the air after all those
England goals. Michael Owen slaloming through the Argentine defence in St.
Etienne. Wayne Rooney’s first Premier League goal. Umbro on their backs
or on their feet. Sometimes both.
It wasn’t just kits either. At the 1966 World Cup, Umbro crafted 5000 different
garments to ensure players had the right gear to wear for work, rest and
play during the three-week long tournament. Over time, the ever-increasing
Umbro range of sportswear – from trackie bottoms to training tops, rain
jackets to sweat shirts – became fashion staples in the schoolyard and on
Through various changes of ownership in recent decades, the distinctive
double diamond logo has remained a constant. Wherever it is found,
on trainers or boots, drill tops or team apparel, it guarantees quality
and authenticity. Every item bearing the Umbro double diamond has
been designed by people who genuinely know and love this game. That the
very first English international shirt in 1874 contained a similarly shaped
inlay is merely an accident of fate, an uncanny foreshadow.
The visionary Harold Humphreys wanted to bring a tailoring touch to sportswear
to stylishly serve the practical needs of the modern, competitive athlete.
From Speciali boots, the lightweight revolutionary that remains the professionals’
favourite in dressing-rooms across the world, to the ground-breaking new
England kit, from the playground to the training ground, Umbro remains true
to that ethos.
In October 2007, U.S. sportswear giant
Nike agreed to buy Britain's Umbro in a 285 million-pound ($583
million) deal aimed at strengthening its position in the market for soccer
gear. October 23, 2007 Forbes reported, “On Monday Umbro, which
supplies shirts for football teams around the world, said it had agreed
to be taken over by Nike for $582.2 million, or $3.94
a share – 61.0% above the closing price on Wednesday, the day before the
American company revealed its bid."
In early 2013 Umbro was purchased by
Iconix Brand Group, a US-based company that owns many famous brands
including Peanuts, Rocawear and Starter. Immediately focusing Umbro
back on the football pitch, the deal marks an exciting new development in
the history of the Umbro brand.
Image 2015: The Velocita Pro in cool blue atol, white, and black.
In the United Kingdom they call the shoes worn by players a boot.
In the USA it is called a cleat.
In the United Kingdom they call the game Football. In the United
States it is called Soccer.
Football refers to a number of sports that involve, to varying
degrees, kicking a ball with the foot to score a goal. Unqualified, the
word football is understood to refer to whichever form of football is
the most popular in the regional context in which the word appears:
association football (also known as soccer) in the United Kingdom.
That is the sort of football discussed in this article.
Association football, more commonly known as football or soccer, is a
sport played between two teams of eleven players with a spherical ball.
It is played by 250 million players in over 200 countries, making it the
world's most popular sport. The game is played on a rectangular field
with a goal at each end. The object of the game is to score by getting
the ball into the opposing goal. The goalkeepers are the only players
allowed to touch the ball with their hands or arms while it is in play
and only in their penalty area. The game obviously has many other rules,
that we can not get into on this page.