Iconix Brand Group - Fashion Company Profile
Iconix Brand Group - now trading as Iconix International - is the New York brand management company with roots in Candie's in 1978 and taken private by Lancer Capital in 2021: it owns names such as Candie's, Bongo, London Fog, Mossimo, Ocean Pacific, Danskin, Starter, Rocawear and Umbro, and makes its money licensing them to retailers and manufacturers rather than selling clothes itself.
Company Snapshot
- Status
- Operating - a brand management and licensing company, now trading as Iconix International Inc., that owns and licenses consumer brands across fashion, sports, entertainment and home
- Type
- Private - owned by Lancer Capital, LLC since its 2021 go-private transaction (about $585 million including debt); previously listed on Nasdaq as ICON
- Headquarters
- New York City, New York, United States
- Founded
- 1978, as Millfeld Trading Company (later Candie's, Inc.), by Neil Cole
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Company Profile
Current ranges carrying Iconix brands are sold by its licensees; the shop box covers products from Iconix-owned brands such as Candie's, London Fog and Starter sold through Amazon and eBay. The earlier record - the full owned and interest brand lists, the licence count of its period and its in-house departments - is kept in full on the history page.
The operating model is licensing at scale. Iconix specializes in marketing, merchandising and licensing its brand portfolio, and the filing counts over 1,100 licenses with leading retailers and manufacturers worldwide. Those licensees sell across various distribution channels, from the mass tier to the luxury market, and through various media outlets - which is why a single Iconix name can appear in a department store, a mass retailer and an online shop at the same time without Iconix itself running any of those stores. The company licenses its brands to a network that touches every major segment of retail distribution, in the United States and worldwide.
Iconix Brand Group History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Iconix Brand Group History & Historical Profile →Common Questions
What does Iconix Brand Group do now?
It owns, markets and licenses a portfolio of consumer brands to retailers and manufacturers worldwide, as a private company owned by Lancer Capital since 2021.
Which brands does Iconix own?
Its portfolio has included Candie's, Bongo, Badgley Mischka, Joe Boxer, London Fog, Mossimo, Ocean Pacific, Danskin, Rocawear, Starter and Umbro, plus home brands such as Cannon, Royal Velvet, Fieldcrest and Waverly.
Is Iconix still a public company?
No. Iconix was taken private in 2021 in Lancer Capital's go-private transaction, valued at about $585 million including debt, and its shares no longer trade on Nasdaq.
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