Iconix Brand Group History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Iconix Brand Group, kept for historical reference.
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The Company Description of Its Time
Iconix Brand Group files itself as a different kind of fashion company: it does not primarily sew, stock or sell the clothes that carry its names. The historical record describes Iconix - stock symbol ICON in the filing - as one of the world's premier brand management companies and the owner of a diversified portfolio of strong global consumer brands across fashion, sports, entertainment and home. Its craft is ownership plus presentation: with innovative and creative advertising and promotions, historical descriptions say, Iconix is an award-winning industry leader in promoting and elevating brands in the marketplace through traditional and new media platforms.
The Portfolio, Brand by Brand
The owned portfolio, exactly as historical descriptions list it, mixes fashion labels at very different price levels: CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER, RAMPAGE, MUDD, LONDON FOG, MOSSIMO, OCEAN PACIFIC, DANSKIN, ROCA WEAR, CANNON, ROYAL VELVET, FIELDCREST, CHARISMA, STARTER and WAVERLY. Fashion sits beside home textiles - Cannon, Royal Velvet, Fieldcrest, Charisma and Waverly are bed and bath names - and beside sport and street labels such as Starter and Rocawear. In addition, the filing says Iconix owns an interest in a second group of brands: ARTFUL DODGER, ED HARDY, ECKO, MARC ECKO, ZOO YORK, Umbro, MATERIAL GIRL and PEANUTS. The Rocawear and Umbro routes carried on this page lead to those brands' own filings in this directory.
The work behind the portfolio is done in-house, and historical descriptions name the departments: business development, merchandising, advertising and public relations all sit inside the company, managing the brands to drive greater consumer awareness and equity. That is the whole Iconix idea in one sentence - the value being managed is awareness and equity, the recognition a name carries before a shopper ever touches a garment. This page also preserves the filing's own signposts onward: the Iconix Brand Group entry in the Apparel Search definitions section, the company's financials page in the stocks section, and a February 2016 Iconix news summary on the Apparel Search blog, each linked as linked in the historical record.
More to Explore on Apparel Search
References & Further Reading
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