Marketplace New Designs For Menswear at MAGIC
MAGIC Marketplace, the world's
most comprehensive fashion trade
event, today announces plans for its
next incarnation this August,
featuring a complete makeover of its
The August show will introduce a fully redesigned and expanded Menswear at MAGIC show floor, said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. Under the direction of Jon Kapelson, our new Vice President of Menswear at MAGIC International we will take the Men's floor to a new level by sharpening our focus on category segmentation, strategic navigation and a modern aesthetic. This will make it easier for buyers to see the full spectrum of what's available.
Building on the buzz created with Premium at MAGIC's debut, Menswear at MAGIC will follow suit launching a rejuvenated hall with a fresh approach to merchandising and its own modern, streamlined aesthetic that will include the new Kramer Design Group booth package. Menswear at MAGIC will be a venerable showcase of directional international design talent. Confirmed exhibitors already include: Liberty of London, Nicole Farhi, Sand, Porter, Globe Trotter, DKNY Men's, Martin Gordon, Nautica, etc.
The successful progressive streetwear platform S.L.A.T.E. at MAGIC, along with Streetwear at MAGIC promises to be as colorful as ever with returnees Artful Dodger, Famous Stars & Straps, Adidas Originals, Jedidiah and L-r-g Clothing; alongside newcomers like Mitchell & Ness and DC Shoes. Strategic partners, momentum in the mixed martial art category along with an action-packed party line-up - positions Streetwear to thrill come August!
And last but definitely not least is the return of PREMIUM at MAGIC, featuring confirmed exhibitors like Z Brand, Stone Rose, Roar, and Defiance. Stay tuned for jaw-dropping brand lists, fashion show schedules, celebrity DJ's and networking events.
RENDERING: A conceptual rendering of the Menswear at MAGIC show floor is available for download at: http://www.magiconline.com/magic/v42/index.cvn?id=10409
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