The California Market Center (CMC) will host the Spring 2010 Los Angeles Fashion Market, from October 16 - 20, 2009. The upcoming Fashion Market will feature hundreds of brands in the CMC's permanent showrooms as well as hundreds of temporary exhibitors throughout four featured tradeshows: FOCUS | Apparel & Accessories Show, TRANSIT | LA Shoe Show, Brighte by ENK and the special visiting exhibition MODE Israel LA. The Fashion Market will also feature a Fashion Show presented by Fashion Business Inc., a complimentary retailer seminar by WGSN, and many events, hospitality, services and perks for visiting buyers.
The FOCUS | Apparel and Accessories Show, taking place from October 16 - 18, 2009 in the Penthouse on the 13th Floor, A-wing from 9:00am - 5:00pm will feature over 50 hand-picked emerging and established lines including several French and Belgian contemporary lines including Filles a Papa, Beracamy Paris, Combhard, Potluck Paris Jewelry and Selima Optique, in addition to Natalia Romano, Denimocracy USA and many more. FOCUS will also host live painting by artists Lefty Joe Torres and Carson Cornett. Plus, live beer tastings and DJ music sponsored by Nahkon Premium Beer, Natures Mistake and Ghettoblaster L.A. Sound System.
TRANSIT | LA Shoe Show will take place in the Penthouse on the 13th Floor, B-wing, from October 17 - 19, 2009, from 9:00am - 5:00pm and will showcase over 180 footwear brands, including highly sought-after brands like LAMB, Jeffrey Campbell, Report, FRYE, introducing Geren Ford footwear (www.gerenford.com) and more. On all three days from 1:00pm - 3:00pm buyers can stop by the Transit Tequila Bar for complimentary drinks from Don Azul Tequila.
This October Market, the CMC will also welcome Mode Israel LA. This exhibition will feature designers from Israel alongside the FOCUS show from October 16-18, 2009 in the Penthouse on the 13th Floor, A-wing from 9:00am - 5:00pm. Participating designers include Aura Designs By Zzan Jewelry, Sea Smadar Eliasaf, Esther Kamin Designs, Alembika, Sexy Silver Ltd, Shai Shalom, Keren Naftali Fashion Ltd, and Oolalaa. In the afternoon, buyers are welcome to join Mode Israel LA in the Penthouse Easy Lounge with complimentary beverages, food and treats.
Brighte by ENK will take place in the Fashion Theater, from Friday, October 16 - Monday, October 19, 2009 from 9am - 6pm. The California Market Center welcomes renowned trend forecasting company WGSN to the Los Angeles Market for the first time. Friday morning at 11:00am, WGSN will present a Fashion and Retail Trend presentation seminar taking place in Suite 19 in the Penthouse, 13th floor, A-wing. The Seminar is free to all registered retailers.
Retailers are invited to the Buyers Lounge (Suite B-271) from 8:30am -10:30am for complimentary breakfast and coffee. The retailer orientation takes place at 9:30am on Friday and Saturday. The Women's Contemporary 5th floor, will offer retailers breakfast coffee from Friday - Monday mornings, gourmet coffee and pastries at 2:00pm and wine and savory pastries at 4:00pm. Additionally on Saturday and Sunday from 11:00am - 3:00pm Oliver Ifergan Salon will be on5 for complimentary cuts and styling. The LA Kids Market featuring Kids on 6 will welcome retailers with many perks and hospitality throughout the Market including buyer raffles and give-aways as well as refreshments (check Market listings). 2A welcomes retailers to their Afternoon Eye Opener Espresso Bar Saturday - Monday from 1:00pm - 5:00pm. The 10A + B Accessories and Intimates Floor will welcome Studio DNA Salon Friday - Sunday from 11:00am -3:00pm in Suite A1003 for complimentary salon services. Floor 3B will welcome Polaris Cosmetics Friday - Sunday from 11:00am -3:00pm in the floor lounge area. 4C Street Contemporary welcomes retailers daily for complimentary food and beverages.
On Friday evening, Fashion Business Inc. will present their Designer Launch Pad Fashion Show in their offices in Suite C786. The cocktail reception will begin a 4:30pm followed by a fashion show featuring five of LA's top emerging designers, with shoes by Transit exhibitor, Re-mix, at 5:00pm. Also on Friday evening, the California Market Center welcomes retailers to mix, mingle and unwind for an opening night cocktail reception in the Main Atrium of the CMC. Enjoy live DJ music and complimentary beverages sponsored by Jason's Liquor Store. We are seeing signs that the economy and the fashion industry is beginning to pick up, says Joanne Lee, SVP of CMC Services. Following the success of LA Textile, everyone seems to be optimistic for a good October Market. We are looking forward to ending 2009 on a high note.
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