Adirée, the parent company and producer of Africa Fashion Week (New York) (AFWNY), launches today a brand new interactive website for the upcoming event. AFWNY is set to take place on July 14th, 15th and 16th at the Broad Street Ballroom in New York City's financial district.
 
 In 2010, AFWNY received an official proclamation from Mayor Bloomberg. In 2011, Mr. Bloomberg proclaimed New York's first social media holiday and announced the launch of two new programs using social media platforms. These social media initiatives highlight Mr. Bloomberg's focus on promoting cutting-edge and interactive technology by this generation's innovators and entrepreneurs. The AFWNY new website, www.afwny.com, is a direct response to the focus as it is a clean platform representative of the parent company, Adirée, and incorporates new technology that put forth sponsors, partners and designers.