For the second time, MFW in collaboration with ELLE Québec will be selling advance tickets to attend selected fashion shows on www.admission.com for $27.50 + taxes and service charge. Tickets will be available for: Tavan & Mitto, DUY, MARTIN LIM and ça va de soi.

And as always, last-minute tickets and exclusive fashion packages for select shows will be sold through www.lavitrineculturelle.com.

P&G Beauty & Grooming: Proud Partner for a 14th Season

P&G Beauty & Grooming has long been a dedicated supporter of Montréal Fashion Week, and by extension, of the entire Canadian fashion industry. MFW is proud to have such strong and continued involvement from P&G, which is crucial to the continued development of our designers on both the national and international levels.

"The new collections and trends being presented embody our constant search for new innovations that go above and beyond the imagination," says Stefani Valkonen, P&G Beauty & Grooming Canada External Relations Director. "This partnership allows us to see the work created by some of the best make-up and hair artists in Canada, all the while using our beauty and grooming products. This is a true inspiration for us that encourages us to continue making our expertise available to the industry and consumers."

MFW 22 DESIGNER SELECTION COMMITTEE

In response to the fashion industry's constantly evolving needs, Groupe Sensation Mode established the Designer Selection Committee more than five years ago. The committee's goal is to assure that the standards and criteria for participating in Montreal Fashion Week are met. The MFW22 Designer Selection Committee gathered on November 30th at Le Westin Montreal Hotel to select the new participants for Montréal Fashion Week 22.

Groupe Sensation Mode would like to thank the committee members for their collaboration:

Denis Desro, Editor in Chief Fashion - Elle Canada / Elle Québec Magazine • Carly Stojsic, Market Editor - WGSN • Luc Laroche, Operations & Planning North America, Adn Project Int'l • Vyara Ndejuru, Marketing Director, Aldo Group • Thierry-maxime Loriot, Exhibit Commissioner - "The Fashion World of Jean Paul Gaultier"

Seventeen designers and/or brands presented in front of the committee, and we are pleased to announce that ça va de soi, Kollontaï, Cin Tailleurs, LYN par Jocelyn Picard and MARTIN LIM will be part of the 22^nd edition!

OFF-sITE EVENTS AND PARTIES

Montreal Fashion Week spreads its style vibes far and wide, with associated events popping up day and night around the city:

McCord Museum: Wednesday, February 8 – Open to the Public & Free of Charge

The McCord Museum hosts an evening of fashion on film in a dazzling double feature honoring the work of Cristobal Balenciaga and Hubert de Givenchy. Raise a glass to these masters of design and discover the McCord Museum Costume and Textiles collection.

6:30 -film Screening 1 - Cristobal Balenciaga – Endurance in an Ephemeral World with an introduction by Cynthia Cooper, Curator, Costume and Textiles Collection, McCord Museum. (Director - Oskar Tejedor, 52', 2010)

7:45 - Cocktail and words of welcome by Cynthia Cooper.

8:15 - Film Screening 2 - Monsieur Hubert de Givenchy with an introduction by Cynthia Cooper, Curator, Costume and Textiles Collection, McCord Museum. (Director – Karim Zeriahen, 50', 2010)

PARTY - WEDNESDAY FEBRUARY 8, KOKO LOUNGE

Get set to strut your stuff at KOKO Lounge as Montreal's best-known modeling agencies band together to host a picture-perfect MWF party!

BRINGING IT HOME: THURSDAY, FEBRUARY 9

The MFW 22 wrap party will be sticking close to home this time, taking full advantage of the ambience and unparalleled surroundings of the beautiful Marche Bonsecours! All accredited MFW attendees are welcome!

Exhibition

Colagene, an illustration house operating out of Montreal, Paris and London, has a reputation as an innovative agency whose success is rooted in their original concepts, an insatiable thirst for new challenges and, most of all, the quality of its managerial involvement in the execution of projects. Within the framework of Montreal Fashion Week, Colagene will be exhibiting illustrations by artists from Berlin, Paris, Lyon and Brussels. LOCATION: Hallway - Marché Bonsecours.

MFW 2.0

In collaboration with ELLE Québec magazine, fashionistas come together on Twitter (#RDVElleqc) every evening to hear the live views of guest experts from the Quebec fashion magazine, who comment on and discuss the new collections showcased at MFW22.

Monday 6:30 p.m.: Tavan & Mitto guest: Alexandra Melançon, Art Director with the style and image agency, beSleek.

Monday 7:30 p.m.: DUY guest: Vyara Ndejuru, Marketing Director, ALDO GROUP

Tuesday 6:30 p.m.: MARTIN LIM guest: Denis Desro, Fashion Editor-in-chief, ELLE Québec and ELLE Canada.

Wednesday 6:30 p.m.: ça va de soi guest: Julia Vallelunga, Editor, alamodemontreal.com and designer, La Raffinerie jewellery.

MFW Live on Your Screen!

Those who can't be there in person at MFW22 are invited to tune in and watch selected MFW shows and exclusive interviews with notorious fashion figures, bloggers, celebrities and more, live every night on the web! Follow the official Facebook page of GSM to know all the details of the schedule: facebook.com/sensationMode. Thanks to Bureau de la mode de Montréal for making this possible.

MAKING IT HAPPEN:

Montréal Fashion Week 22, produced by Groupe Sensation Mode (www.sensationmode.com), is made possible through the invaluable support of its major partner, P&G Beauty & Grooming, as well as Rowenta, the Montréal Eaton Centre and Hotel Le Westin Montréal. A special note of thanks as well to the ministère du Développement économique, de l'Innovation et de l'Exportation du Québec (MDEIE — Department of Economic Development, Innovation and Export Trade), the ministère des Affaires municipales, des Régions et de l'Occupation du territoire du Québec (MAMROT), the Bureau de la mode de Montréal, Tourisme Montréal and Société de développement commercial (SDC) Vieux-montréal.

A GROUPE SENSATION MODE PRODUCTION

After a lively and exceedingly busy decade, Groupe Sensation Mode continues to produce and present some of the most prominent fashion events in Canada and around the world. It has also created such singular new concepts as the Fashion & Design Festival, the Fashion Theatre (staged in Berlin, Tokyo, New York and London), the Fashion & Opéra Runway Show in Los Angeles and New York, and Montréal Fashion Week. Over the past 11 years, the innovative events organized by Groupe Sensation Mode have provided an increasingly visible window on the creativity and talent of fashion designers. Having forged partnerships in some of the world's leading fashion capitals - Paris, Berlin and Tokyo - Groupe Sensation Mode is proud of its pre-eminent position among North America's fashion and design leaders.

Follow MFW22:

Twitter: Sensation_mode - Hashtag: #SMM22

Facebook: SensationMode