In 2009, theSUTRA by Ruchika
Jain will diversify her fashion line by
collaborating with rising design stars in India and
will look to expand into the European market. The
"sutra" is a Sanskrit word meaning "to sew," and
theSUTRA's mission is to serve as the thread that
connects buyers to designers to producers. This
business move will provide American buyers with a
direct connection to the emerging designers earning
substantial credibility in their native countries.
India is credited for inspiring major fashion houses
with ethnic trends in recent seasons.
It was an
absolute pleasure to see Alexander McQueen and other
designers showcase fabrics and jewelry that I grew
I am always inspired to
transform the fabrics, textures and rich colors of
India to fit the modern women's wardrobe.
Jain is already in communication with designers
gracing the covers of reputable Indian fashion
publications including Femina. TheSUTRA's
production facility, New Delhi-based Master's
Apparel, currently serves up to ten apparel design
companies and is proudly 100% labor-regulation
compliant. Thus, American buyers can expect short
lead times, craftsmanship in details as many
embellishments are hand-stitched, and ease of
reordering and fabric availability.
Meanwhile, theSUTRA's Spring 2009 Collection will be
available this August, and current samples for
open-to-buys are available for order fulfillment.
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