Thai designers show their
mettle as Asean diamonds at BIFF&BIL 2008
Fashion Article Posted August 11, 2008
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The event is expected to showcase the potential of
Thailand's fashion industry and design creativity.
Not only will the leading fashion and leatherwear
designers and manufacturers, as well as all
fashion-related knowledge centres be represented,
one of the highlights of the fair will be a fashion
presentation during from Thailand's best designers,
both the stalwarts of the industry as well as the
new wave designers who will flair their latest
The 'super Designers comprise some of the biggest names in the Thai fashion industry including Somchai Kawthong, Fly Now members of the Bangkok Fashion Society (BFS) and other leading labels Kloset, Sretsis, Senada*, Greyhound, Munchu's and Disaya.
KAI : Somchai Kawtong, the owner of Kai
Boutique, has been at the forefront of the country's
fashion circle as the pioneer of haute couture as
well as catwalk presentations for 39 years. Of his
upcoming collection, he said,
Bhanu Inkawat, president of Bangkok Fashion
Society, said of the group's participation at the
The Next group comprises new wave designers with their own labels who have been in the market for over 8 years, such as T-ra, AB-normal, Olanor and Gavang.
T-ra Chantasawasdee, owner of T-ra brand, has several awards knotched on his belt, both from local and international competitions. He led the Rabbit Habit brand to success in Europe and Asia, and then created T-ra to reflect his own identity. He has his own unique style that plays with the draping technique, and combines the form of haute couture with the ready-to-wear style, resulting in refined outfits in the unique avant-garde look that can be worn in every day life. This new collection follows on from the previous collection that played with geometric forms, bringing a new dimension to ready-to-wear fashions. The monochrome color scheme leans towards white, black, grey and navy blue.
Thaweesak Samanmit build up AB-normal from a
small shop in Siam Square to a major brand known by
all Thai fashionistas. The unique identity of
AB-normal is its chic and colorful elegance, and
its use of quality materials at suitable prices.
Other Now group members include Painkiller and Pisila.
Siri-orn and Poomsak Teankaprasith,
founders of Painkiller, grew from a love of fashion
and a background of menswear design studies from
France. Painkiller targets executives age 25 up who
have a preference for classic rather than trendy
Pisila Leekitvatana, a graduate from the Faculty of Fine Art, has a great passionate in fashion design. Her upcoming collection flows under the concept Contemporary Classic stressing modern style yet apply for daily use. The classic mood is wisely blended in the design to style the look.
In addition, there will be fashion shows in the street wear style by the Bobae Market group, Siam Square group, Chatuchak group, as well as resort wear to add color to the event.
As the creative producer and fashion show organizer
for the event, Sombatsara Teerasaroch, or
The fashion presentations are divided into different groups, from the Super Designers comprising Thailand's leading brands like Kai, Greyhound and Senada; the Next group that has received support from the Department of Export Promotion such as the street wear manufacturers including Bobae Market group, Siam Square group, Chatuchak group. As for the Design Circle, this is another unit comprising those in fashion-related fields such as silk screen artists and graphic artists.
The Resort Wear group features children's fashion manufacturers, shoes and handbags as well as swimsuits. These form a bulk of the total export, with quality that is of international standard.
Last, but not least, is the Bangkok Smith group, a new wave group of young designers in the field of fashion jewelry and accessories.
For further information, please contact: Fashion Products Unit 2, Export Service Office 2 Department of Export Promotion, Ministry of Commerce Ratchadapisek Road Bangkok Tel: 02-513-1909 ext 262, 217 or quick dial 1169
Young Designer Platform at AFF ASEAN Conference Thailand 2008 Fashion Event Article Posted August 2, 2008
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