Fashion Creativity Raising Public Awareness Against Unhealthy Slimming
Fashion Article Posted August 20, 2008
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The German textile and fashion sector's goal is to raise public awareness about a healthy body image and demonstrate that fashion creativity can go hand in hand with a positive and healthy body image.
Today we are sending out a
signal in the fight against the unhealthy slimming
obsession. The National Charter of the Textile and
Fashion Sector is a milestone. Three major
associations and one
trade fair organizer in the fashion industry are
sending out a clear sign against unnatural and
unhealthy body images, commented Federal Health
Minister Ulla Schmidt. With the charter, the German
fashion sector demonstrates its social
responsibility. I am delighted that the charter
consists not only of a declaration but also very
specific recommendations. I invite all interested
parties in the textile and fashion sector to
participate in this joint campaign and to sign the
With each individual signature,
the German fashion sector will make its mark in the
coming months, even though the frequently cited
problem of anorexic models does not really exist in
Germany in that way, explained Frank Hartmann,
Managing Director of the Igedo Company. By signing
the charter, all signatories acknowledge their
social responsibility. The aim is to generate a
change in mindset amongst children, teenagers and
adults towards the current ideals of beauty. We must
and want to set a good example.
The Igedo Company already has very specific measures in place. For instance, different body images were featured in the fashion shows during the Igedo Fashion Fairs in July, with so-called oversize fashion having their own fashion show and becoming a firm fixture at the trade fairs. In addition, the Igedo Company will continue its policy of booking models with a body mass index of considerably more than 18.5 and at least 16 years of age. Also, the Igedo Company actively promotes the charter in the industry: to its exhibitors at the trade fairs and separately from the trade fairs at all appropriate events.
The Igedo Fashion Fairs D'sseldorf are among the most important fashion trade fairs worldwide. The next event will take place from February 1 3, 2009 in D'sseldorf , Germany . Visit www.igedo.com for more information.
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