Fashion Article Posted November 1, 2008
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Brooklyn has a new
freelance public relations firm called
Touch of Pink Public Relations. Started
by Jordanna Stephen in May, the firm is the
newest answer for emerging designers and
fashion-based companies who want to stand out
amongst the competition. The firm is looking for
new clients who want to emerge in this industry
successfully.
It's hard for new
designers or new companies to get noticed. The
industry is so bombarded with a lot of great
talent and sometimes the new great talent can
get buried underneath the stack. I love it when
I can help pull the new talent out from the
bottom and get editors to take notice, states
Jordanna, President of Touch of Pink Public
Relations. The firm might be fairly new
itself, but the owner herself is not new to the
industry. Graduating from the Fashion Institute
of Technology with a BS degree in Advertising
and Marketing, Jordanna has experience in
everything from fashion journalism to special
event planning and marketing, to her
specialization, public relations. She has built,
and continues to build, lasting relationships
with those in the industry. She keeps her pulse
on all the current trends and stays on top of
where the media shift is turning.
It's not all
about being printed in glossy magazines and
standard press releases. The media trend is
changing. It's about e-mails, social networking
sites, high-ranking blogs, etc. The methods of
PR are the same, it's just the venues are
changing and in order to be successful you have
to keep up.
Understanding that emerging
designers and companies don't have big budgets,
but still want the luxury service that PR can
bring, Jordanna works within any budget. My
dream is to help someone achieve their dream. I
try to be fair and reasonable when it comes to
my fee because I know if you're just starting
out, you're profits also reflect that.
Touch of Pink Public Relations not only works with personal clients, but also lends their services to other PR agencies in need of an extra pair of hands. If an agency is understaffed, but has a big client roster, they can hire me as an independent contractor to help take on clients that might otherwise be neglected. The client still remains under that agency and gets the extra time and attention that maybe the publicist couldn't offer, states Jordanna. It doesn't matter if you're just starting out, or you're an established agency, Touch of Pink Public Relations is there to add its special touch to your talent, which totals success.
About Touch of Pink Public Relations
Touch of Pink Public Relations is a boutique freelance PR firm catering to emerging designers and businesses in the fashion industry. It's hard for newcomers to announce their arrival. Touch of Pink PR steps in and thinks outside the box so its clients don't get stuck inside one. Understanding that PR is more than just write-ups in newspapers and magazines, and working with any budget, Touch of Pink's creative flair will make sure its clients stand out amongst the crowd. It's time to emerge successfully.
Contact: Jordanna Stephen P: (646) 642-3647 F: (718) 743-2819 jordanna@touchofpinkpr.com
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