East Autumn-winter Fashion Collection Launch
Fashion Article Posted September 8, 2009

Fashion Articles   

This Autumn/winter collection encapsulates all the expertise and signature finishes that EAST brings to each season. Selecting key trends and reflecting them through unique styling, fabrics, prints and embellishment; every story is designed to be individual. Re worked modern classics come together to create a taste of nostalgia and rich opulent statement items and accessories bring glimpses of glamour and indulgence.

Feature colors are: Plums and Raspberries, Olive Greens and Teals, Burnt oranges and ruby reds.

Key Items and details include: Grey flannel check waterfall jacket, Jumbo cord jacket, striped and ribbed knits, tone on tone effect dresses and separates, deep velvets, denim mac, embellished and pin tuck tunics, oversize cable cardigans, winter florals.

St. Ives

Designed around the play on retro references this season, this collection of weekend wear conjures up local artisan lifestyle. Vibrant colors mix with floral and geometric/classic check pattern prints for a patchwork collage effect. Casual separates create a comforting feel with quirky detailing as design features. Styled in an eclectic fashion this look is fresh for Autumn.

Key fabrics: Washed cottons, new tencel soft denims, stretch cottons, melange jersey and space dye knits.

ACCESSORIES Kantha stitched denim shoulder bag with matching purse, classic easy to wear chocolate leather shoulder bag, spots and stripes add a retro feel to everyday scarves, handmade artisan scarves, leather woven belts that can be slung low on the hips or worn on the waist.


Antique and vintage references inspire this luxe collection of relaxed, contemporary pieces. Unique and
art based
prints sit with classic stripes, spots and solids in modern mixs, shapes and separates. Sophisticated palettes of teal and peacock layer with greens and black, while cardinal acts as vibrant accent color.

Key fabrics: Crepe jersey, hammered silk for print bases, boiled wool, moss crepe prints, mohair knits, babycord, jersey prints, merino knit dressing and bigoudi knit

ACCESSORIES Oversized corsages, vintage inspired printed scarves and richly colored silk wraps, hand-beaded patchwork shoulder bag, classic leather shoulder bags in key colors.

Ruby Tuesday

Bohemian and early 1970s references influence this understated opulent feel collection. Prints are trend driven and tend towards paisleys and ethnic florals. Oversized cardigans and cable rope features add directional details also to this perfect Autumn range. colors dip into the deepest palettes of purples and plums.

Key fabrics: Cottons, rayon and viscose georgette for prints mixed with heavier cotton voile. Whilst washed and cotton velvets along with goat skins add to the richness of this collection.

ACCESSORIES: Folk inspired, embroidered wool shawls, striped and paisley scarves in rich colors, bohemian tweed holdall with quirky fringe detail; gorgeous leather in rich, key colors, floppy felt hat with Tulip trim.

East Ltd 55 Kimber Road, London SW18 4NX
TEL: 020 8877 5900 FAX: 020 8877 5901 Customer Services: 020 8877 6543 http://www.east.co.uk


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