Po-zu launches online shop for ethical and ecological
Po-zu is pleased to
announce the launch of its ethical and ecological footwear
retail website www.po-zu.com
The new website now allows customers from all EU countries
to buy their Po-zu shoes direct as well as through the
established Po-zu stockists, including Terra Plana and the
Natural Shoe Store in the UK.
Po-zu is a range of stylish footwear for men and women with
an environmental consciousness. They are safe for the people
involved in the manufacturing process and their impact on
the environment is minimal. Their coconut fibre
foot-mattress is not only biodegradable but also provides a
uniquely pleasurable walking experience thanks to its
springy fibrous structure.
The beauty of this web store, is that we are able to offer
our entire range for the first time under one virtual roof
explains Po-zu founder Sven Segal. It's also about being
transparent and accessible. The site has been designed to be
as user friendly as possible, and you can easily find our
retail store partners there too.
With extreme hot weather in mind, Po-zu's spring-summer line
uses sustainable, breathable, and lightweight materials
which are kind to our body and the planet. Po-zu has also
expanded its selection of Vegan shoes this season by
incorporating organic hemp and cork to over 70% of its
The cork is produced from the bark of the Cork Oak tree
Quecus Suber, which grows
in Portugal where the shoes are produced. The harvesting
does not harm the tree and a new layer of cork re-grows,
making it a renewable resource. The hemp is organically
grown, unbleached, with low-impact dyes, free from heavy
Apart from shoes there are a few accessories on offer like
edible shoe cream and coconut shoebox planters. Also, a
sweet, short film follows the shoe production route, from
the coconut husk in Sri Lanka, through to England and
finally Portugal where the shoes are made.
Po-zu was launched in
2006 by shoe designer Sven Segal with the aim of setting new
standards in ecological footwear manufacturing. The shoes
are made from carefully-selected natural biodegradable
materials, free from harmful chemicals, and organically
certified where possible. Harmful glues are avoided by
stitching the shoes together, which also makes them more
breathable, durable, repairable and recyclable.
The brand's other goal is to provide maximum comfort and
pleasure for the people who wear its shoes, while ensuring
the shoes are ethically sourced and manufactured.
Po-zu's shoebox was nominated for the UK Green Awards 2006,
for best packaging. The biodegradable coconut box can be
used as trays to grow seeds. As the plant grows, the entire
packaging can placed in the ground where it will decompose
and turn into earth.
Following its commitment to produce products that are as
non-toxic as possible, Po-zu launched in 2007 a shoe cream
that is so safe it can be eaten. Apart from treating
leather, the Edible Shoe Cream is also an all-in-one beauty
product that can be used as a lip balm, skin moisturizer,
hair conditioner, massage oil and cooking oil. You can even
spread it on toast for a nutritious snack.