Lotty Dotty Fashion Partners with Innocence in Danger Organization
Fashion Article Posted April 2, 2012

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The paper doll-inspired brand Lotty Dotty and is partnering with Innocence in Danger to raise funds for abused children and women affected by child abuse to sex slavery – joining together to eradicate heinous crimes.

Lotty Dotty Doll inspired fashion

The "Have a Heart" dress is specially designed by co-founder and CEO Shevanne Helmer to remind people to be passionate about the love we have for one another. This package will be sold on their website (www.lottydotty.com) and other websites for $70 -- donating $20 for each package sold to Innocence in Danger.  In order to reach their goal of raising $7,000, they need to sell 350 special "Have a Heart" t-shirt packages.

Lotty Dotty t-shirt 2012

About Lotty Dotty:

Founded in 2009 by Maya Persaud and Shevanne Helmer, two American women living in Paris, France, the company has designed and patented a revolutionary line of high-fashion T-shirts featuring screenprinted doll figures, that can be dressed interchangeably with Velcro-backed designer mini-outfits. Harking back to childhood memories of playing with paper dolls, Maya and Shevanne named the company Lotty Dotty after one of their early favorites. The company also serves as a showcase for unknown talented designers who create the mini-outfit collections, and are promoted on the company's website. Lotty Dotty uses organic and recyclable materials as much as possible and is dedicated to aiding women and children charities. So far Lotty has collaborated with the Susan G Komen for the Cure, the largest breast cancer fundraising organization in the US.


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