Fantasy Shopper, a company
supported by the SETsquared Partnership, has been announced by
Amazon Web Services LLC (AWS), an Amazon.com company, as the winner
of the fifth annual AWS Start-up Challenge.
The competition recognises start-ups that use the
AWS cloud computing platform.
This year AWS received more than 1,500 applications from 78
countries. Fantasy Shopper was awarded US$50,000 in cash and
US$50,000 in AWS credits, AWS premium support services for one year
and technical mentorship from Amazon Web Services.
Based at the University of Exeter Innovation Centre, Fantasy Shopper
is a social shopping game. The shopping platform centralises,
socialises and "gamifies" online shopping to provide a real-world
Graham Harrison, Partnership Director of SETsquared, said: "I'm
delighted at Fantasy Shopper's award win – this is recognition of
the fact that the UK is home to some of the world's brightest and
best new companies, many of which we support in our innovation
Chris Prescott, Co-founder and CEO at Fantasy Shopper, said: "The
Innovation Centre has really supported us this year: it's a
fantastic place to be with a great team."
The SETsquared Partnership is the enterprise collaboration between
five universities: Bath, Bristol, Exeter, Southampton and Surrey.
The partnership works with academia, industry, students and
start-ups to generate economic growth and has the UK's largest
network of incubators for early-stage hi-tech, high growth potential
About the SETsquared Partnership
The SETsquared Partnership is the enterprise collaboration of the
Universities of Bath, Bristol, Exeter, Southampton and Surrey.
Together, the universities employ 7,400 academic staff; and earn
nearly 10% of the UK's higher education research budget.
The partnership has a 10-year track record of supporting companies
through its business acceleration centres, which provide access to
industry specialists, investors and experienced entrepreneurs.
supports over 250 early stage high-tech, high growth potential
businesses, and 90% of its incubated companies are still in business
three years on. In the past five years, nearly £0.75bn in investment
funding has been raised by spin outs and incubated companies.
SETsquared supports student enterprise including an annual showcase
and a global scholars program. It provides opportunities for
industry to access academic ideas with commercial potential and
seeks to promote the impact, economically and socially, of its
institutions' research and enterprise activities.
About Fantasy Shopper
Fantasy Shopper is a social
shopping game and a fashion discovery platform rolled into a
compelling user experience. On Fantasy Shopper, players use Fantasy
Money to create outfits and stock up their virtual wardrobes, all
with real-world clothing and accessories from real retailers. There
are badges to be won, events to create outfits for and friends to
help in picking the right styles, and all the while the hourly
Paydays keep replenishing the Fantasy Money account of the players.
"Fantasy Shopper is not a social game with e-commerce bolted on to
generate revenue, nor is it an e-commerce site with social or
gamification layers added on to increase engagement," says CEO and
co-founder Chris Prescott. "Fantasy Shopper centralises, socialises
and gamifies online shopping and has each of these three elements
tightly woven into its DNA to create a unique and highly addictive
Learn more about
fashion games here on Apparel Search.
By the way, you can find fashion boutiques
on Apparel Search, if you were interested. You can find them
in the fashion