BASF's MOOO>TM dyeable polypropylene fiber technology has won the Society of Dyers and colorists (SDC) Color Innovation Award 2008. The SDC judging panel announced the winner last month at its International Color Awards dinner in Bradford, United Kingdom.

BASF has developed a completely new coloration process for polypropylene in the textile and apparel industry, thus making it possible to dye polypropylene efficiently and flexibly.

The MOOO>TM fiber incorporates innovative ImPPulse technology. This technology allows fabrics from colorless MOOO>TM fiber to be color-dyed, which was previously not possible for polypropylene. fabrics can now easily be dyed with disperse dyes in aqueous media in a standard industry process. The invention also provides brilliant color shades to meet fast-moving market trends.

At BASF, innovation drives sustainability in all production industries. With its innovative MOOO>TM dyeable polypropylene fiber technology, BASF opens up new market opportunities and helps its customers to be more successful.

About MOOO>TM Dyeable Polypropylene

MOOO>TM dyeable polypropylene is a novel and distinct new coloration process for polypropylene in the textile and apparel industry from BASF. The BASF technology has solved the key problem of dyeing polypropylene in an efficient and flexible way. BASF invention allows dyeing from aqueous media in a standard industry process in an easy coloration with disperse dyes. Brilliant color shades are available to meet the fast-moving market trends.

About SDC

The SDC is an independent, not-for-profit educational charity and the world's only chartered, professional body dedicated to color. It is the natural focus and authority on all matters relating to color application, control, standards and performance. It has more than 80 years of experience in the development of color-related standards and has been responsible for introducing many of the standards used today for the color fastness performance of textiles and color measurement. It has held the secretariats of both BSI and ISO standard bodies.

About BASF

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost
58 billion in 2007. Further information on BASF is available on the Internet at www.basf.com