Athleisure wear is a moniker combining
Performance and sports-inspired clothes for everyday casualwear.
The popularity this “athleisure" wear market, has
been steadily gaining traction in North America during the decade of
2000’s and 2010’s. Under Armour, Athleta, Lululemon, Nike, and others
have put the athletic market once again in the spotlight. Sales of
activewear, including athleisure items such as yoga pants, appear to be
continuing in popularity.
Apparel industry analysts suggest that women are
increasingly wearing performance and sports-inspired clothes for
everyday casualwear. This is in part due to the flexibility such
items give to busy schedules.
As a reminder, back in the 1980’s a fashion trend
existed where people were wearing tracksuits. Are we headed back
to aerobics inspired days of the
Lululemon appears to be the primary company that
led the way in terms of identifying the athleisure trend. Kicked
off by the apparent fact that women were willing to spend $100 on a pair
of stylish yoga pants that could take them from a fitness class to the
supermarket and beyond.
Is the athleisure trend taking share from denim
Learn more about women’s
athletic clothing stores and
yoga apparel here on Apparel Search. It would also be a good
idea to visit the
women’s fitness clothing guide section.
is leisure wear?
What are fitness tops?