Athleisure wear is a moniker combining athletics and leisure. Performance and sports-inspired clothes for everyday casualwear.
The popularity this “athleisure” wear market, has been steadily gaining traction in North America during the decade of 2000’s and 2010’s. Under Armour, Athleta, Lululemon, Nike, and others have put the athletic market once again in the spotlight. Sales of activewear, including athleisure items such as yoga pants, appear to be continuing in popularity.
Apparel industry analysts suggest that women are increasingly wearing performance and sports-inspired clothes for everyday casualwear. This is in part due to the flexibility such items give to busy schedules.
As a reminder, back in the 1980’s a fashion trend existed where people were wearing tracksuits. Are we headed back to aerobics inspired days of the 1980’s?
Lululemon appears to be the primary company that led the way in terms of identifying the athleisure trend. Kicked off by the apparent fact that women were willing to spend $100 on a pair of stylish yoga pants that could take them from a fitness class to the supermarket and beyond.
Is the athleisure trend taking share from denim lines?
It would also be a good idea to visit the women’s fitness clothing guide section.
Learn about sports apparel.
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