Fashion Logo Game

Fashion Terms — the Apparel Search fashion terminology directory

The fashion logo game asks players to guess the name of the company from the logo shown. It is deliberately low tech — no flashy lights or noises, and no prize — and hovering over a logo reveals the company name for anyone who wants to check an answer, while clicking the image visits the company site. The twelve logos in the game belong to Abercrombie & Fitch, Burberry, Chanel, Emporio Armani, Fendi, Gucci, Hermes, Lacoste, Louis Vuitton, Nautica, Ralph Lauren and Versace, and the page teases two famous traps: the Lacoste alligator, and the Louis Vuitton initials that give that one away.

Welcome to the Apparel Search Fashion Logo Game.  In all honesty, this game is rather easy.  Also, very low tech... No flashy lights or noises.  Also, no prize.

Guess the name of the company as you see the images below. Scroll down to see more. 

We suggest you don't cheat, but if you truly want to be a baby, you can hover over the logo and see the company name (or click the image to visit their site).

Abercrombie & Fitch

Burberry

Chanel

Emporio Armani

Fendi

Gucci

Hermes

Lacoste (are you sure it is that alligator?)

Louis Vuitton (you better get this one correct. It shows you the initials...)

Nautica

Ralph Lauren

Versace

By the way, if you had any of these incorrect, we are disappointed in you.

Did you like this fashion logo game?  If yes, let us know and maybe we will add some more.

The fashion brand logo game is obviously free to play.  If you are interested, you can also learn about fashion gambling games.

Thank you for using the Apparel Search website.

What the Game Shows About Logos

A logo that can be named on sight, with no company name written out, is doing the job logo design is meant to do. The marks in this game work in different ways. Some are initials or monograms, like the interlocking letters associated with Louis Vuitton and Chanel. Some are pictures, like the Lacoste alligator — a small embroidered animal that identifies a shirt without a single word. Some are crests, checks and wordmarks whose lettering style alone is enough, which is the case for Burberry, Gucci, Fendi, Hermes, Versace, Ralph Lauren, Nautica, Emporio Armani and Abercrombie & Fitch.

Logos on the Product Itself

Fashion is unusual among industries because the logo so often appears on the product itself — embroidered on a chest, printed on a bag, cast into a buckle or woven into a lining — rather than only on packaging and letterhead. That is why recognition runs so deep: customers wear the mark, carry it and see it on other people daily. The companion page on logo designs for clothing companies, linked on this page, explains how those marks are created, why color matters in them, and why redesigning an established logo is risky. Readers who enjoy testing themselves can also look at the fashion gambling games page linked from the game.

Common Questions

How does the fashion logo game work?

Look at each logo image and guess the company name before checking. Hovering over the logo shows the company name, and clicking the image visits that company's site. There is no score and no prize — the game is a test of brand recognition.

Which brands appear in the fashion logo game?

Abercrombie & Fitch, Burberry, Chanel, Emporio Armani, Fendi, Gucci, Hermes, Lacoste, Louis Vuitton, Nautica, Ralph Lauren and Versace — twelve well-known fashion and luxury names.

Why are fashion logos so recognizable?

A strong logo is designed for instant public recognition and is repeated on products, packaging, stores and advertising until the mark alone identifies the brand — which is why a game like this one is easier than it first looks.

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