Fashion Terms — the Apparel Search fashion terminology directory
Psychology is the study of behavior and mind, and the psychology of fashion applies it to clothing: why we wear what we wear, why the fashion industry makes the decisions it makes, and what people think about fashion and style. For consumers, style is a small excursion into self-expression through clothes, and style and confidence go hand in hand. For the industry, fashion psychology integrates psychological science with fashion practice to build tools that assist development and produce desired results for a client or business.
How do I look today? Does it matter? It is all in the MIND.
Psychology is the study of behavior and mind, embracing all aspects of human experience. General psychology is an important discipline because it focuses on understanding, explaining and predicting human behavior, emotions and mental processes. There are so many different areas in psychology to learn about.
The psychology of fashion relates to all matters concerning human behavior and decision making in the context of fashion.
Fashion psychology is a field that would like to understand why we wear what we wear.
Fashion psychology is a field that would like to understand why the fashion industry makes certain decisions.
Fashion psychologist wish to understand more about what we think about fashion & style and why we think it.
The psychology of fashion can be relevant to the apparel industry and also to consumers.
For consumers, style is a little excursion into self-expression through clothes. Your style and your confidence go hand in hand. What is the true meaning of style? Changing your look can literally change your life. Or is that nonsense? What do your clothes truly say about you? Maybe they don't say anything. Isn't it all in our heads?
Fashion as consumption Consumers in the marketplace Consumers as decision makers Fashion and the environment Consumers, culture and subcultures Understanding and predicting.
In regard to the business of fashion, Fashion Psychology is the integration and utilization of the science of psychology and the industry of fashion to create manageable therapeutic tools that ultimately assist in the development of desired results.
Although both seek to influence behavior and often overlap, their is a difference between "Marketing Psychology" and "Fashion Psychology".
Marketing psychology has psychological principles that are used by marketing strategists to predict, determine and influence consumer groups.
With fashion psychology fashion abstractions are integrated and used by psychologists to solve problems and effectuate the desired growth and development of a specified client or business.
The field has solid academic roots that date back to at least the 19th century when American psychologist, Harvard University lecturer, and author Dr. Henry James focused much of his work on studies that placed great importance on clothing. In at least one of his works, James cited Microcosmus: An Essay Concerning Man and His Relation to the World, the 1885 essay by century German philosopher Hermann Lotze, who made specific mention of the “philosophy of clothing.” James believed clothing to be an essential part of the material self; in this article it is argued that it is important to the spiritual and social selves as well.
Do you want to study to become a fashion psychologist? Some fashion schools offer courses in the study of the Psychology of Fashion.
Below are a few fashion school degree programs and courses that are relevant:
Psychology is, in this sense, interconnected with fashion; psychology is in the clothing we choose to wear to present ourselves to the world, psychology has to do with the mind.
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The consumer side of the field asks how people behave in the marketplace: consumers as decision makers, fashion and the environment, and consumers within cultures and subcultures. Clothing choices are decisions, and understanding and predicting them matters to anyone who designs, markets or sells fashion. The everyday questions are psychological ones: how do I look today, does it matter, what do clothes truly say about the wearer — and the field's answer is that the meaning is real because it is in the mind, where confidence and self-presentation are formed.
James's argument, following Lotze, was that clothing belongs to the material self — the things a person counts as part of themselves — and that it matters to the social self as well, because dress is how a person appears to others. That is why changing a look can feel like changing a life, and why the psychology of fashion remains relevant both to the apparel industry designing the clothes and to the consumers choosing them.
Marketing psychology uses psychological principles to predict, determine and influence consumer groups. Fashion psychology integrates fashion abstractions with psychological practice to solve problems and support the growth and development of a specified client or business — the two overlap, but their aims differ.
The field has academic roots reaching back to at least the 19th century. American psychologist William James placed great importance on clothing in his work, citing Hermann Lotze's 1885 essay Microcosmus, which discussed a philosophy of clothing; James treated clothing as an essential part of the material self, with importance for the spiritual and social selves as well.
Yes. Fashion schools offer relevant programs and courses including BSc (Hons) Psychology of Fashion, MSc Applied Psychology in Fashion, Consumer Psychology and Fashion Marketing.