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Is Tommy stupid?
Due to the fact
that I have never met Tommy Hilfiger, it would not be fair for me to comment
on the above question. However, I would like to take a moment
to point out my disappointment in the intelligence level of his marketing
department (which unfortunately has a direct reflection on Tommy).
Although I have
not had recent communication with the Tommy
Hilfiger corporation, I have been haunted by the insanity
of an old communication. Approximately one year ago, I had extended
an invitation to the Tommy Hilfiger marketing department. Essentially,
I had offered them an opportunity for FREE publicity on the Apparel Search
web site. The invitation indicated that they would be permitted to
submit a detailed profile about their company so that viewers of Apparel
Search could learn more about the details behind their organization.
The profile could
have been as long and as detailed as they wished. Due to the fact
that they would write the profile, it could have easily been written to
portray the company in a very positive light. In addition to writing
a detailed profile, they had the opportunity to include photos to
better display their past achievements. In my mind, the offer was
purely beneficial to Tommy's marketing department. Best case scenario,
they gain visibility and potential business. Worse case scenario,
no viewers see their profile...
To my complete
surprise, I received a reply that basically stated that listing a company
profile was not part of their marketing strategy.
How in the world could FREE promotion not be in a corporate marketing strategy???
Apparel Search is not a porn site. We do not sell drugs... We do not
sell guns... We do not eat gold fish (anymore...). Apparel Search
is a international informational resource for the Apparel & Textile
Let's take a
moment to think about this wonderful marketing decision...
What marketing executive would decline FREE, FREE, FREE
promotion of their marketing material???
By the way, although
I think the Tommy Hilfiger Corporation made a completely stupid decision,
I do not think that Tommy is stupid. In fact, he was most likely not
even aware of his marketing departments poor use of judgment.
Anyway, this is just
one persons opinion on the situation...
Apparel Search 12/4/01
Viewer Response 9/29/03
Remember, you heard it first at ApparelSearch.com
Not that you would want to learn more about Tommy
Hilfiger, but if you did, you may have interest in the following
Tommy Hilfiger Childrenswear
Tommy Hilfiger Collections
Tommy Hilfiger Fall Fashions
Tommy Hilfiger Fashion Week
Tommy Hilfiger Menswear
Tommy Hilfiger News
Tommy Hilfiger Profiles
Tommy Hilfiger Runway
Tommy Hilfiger Spring Fashions
Tommy Hilfiger Womenswear