Fashion Terms — the Apparel Search fashion terminology directory
Social shopping — social commerce — provides online shoppers of clothing and fashion accessories with useful tools to make better and more informed choices, helping fashion shoppers conduct smart and savvy shopping while retailers deliver shopping experiences that drive customer loyalty and advocacy. Social commerce makes commercial sense because it lets brands and retailers sell where customers spend their time, in a comfortable and familiar environment, making it a cost-effective way to capture traffic and market reach. Shoppers resolve uncertainty by looking to what other shoppers are doing or have done — social proof.
Social Fashion Shopping: Social Commerce - Fashion Terms of Interest to the Fashion Industry
Social Media Fashion Terms Fashion Terms Directory Fashion Terms by Category Fashion on Delicious Fashion on Facebook Social Bookmarking Viral Marketing Shopping Blog Best Social Media for Fashion
Social shopping provides online shoppers of clothing and fashion accessories with useful tools to make better and more informed choices.
The super trendy people may not take to well to social shopping. It is probable that they enjoy making their own (individual) decisions.
Social shopping tools to help with shopping decisions include:
More social shopping tools are in existence, and more are being contemplated and developed all the time. We here at Apparel Search wonder what cool and beneficial tools are around the corner.
Are you ready to do some shopping for clothing and fashion accessories?
You may want to take a few moment to visit the best social experience on the internet for fashion.
Written by ML42911 - Social Fashion Shopping
You may want to learn more about apparel industry e-commerce solutions in the technology section of Apparel Search.
Fashion Terms: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Fashion Industry Network on Facebook
Learn about Viral Marketing For The Fashion Companies.
Learn about in-text advertising methods that can be used by the fashion industry.
Learn about Tiny URL's.
You may also find interest in a new term created by Apparel Search called Fashion Tags.
Traditional e-commerce asks the shopper to come to the store; social commerce takes the store to the shopper's existing habits. A fashion consumer scrolling a familiar social environment encounters product in context — worn, reviewed, discussed — and can act on it without changing settings. For retailers, that presence is cost-effective reach: the audience is already gathered, and a good social shopping experience converts attention into loyalty and advocacy, where satisfied shoppers do part of the marketing by sharing deals and finds with people they like.
The decision psychology is the core of the term. Buying fashion involves uncertainty — about fit, quality, and whether an item is genuinely current — and shoppers resolve uncertainty socially, by checking what others bought, wore and recommended. Reviews and visible popularity compress that research into the page itself. The counterpoint is built into the definition: trendsetters, by disposition, do not care what others think and make individual decisions; social commerce serves the majority who shop with the crowd's information, not against it.
Private shopping clubs were an early structured form of the same idea — membership, timed sales, shared excitement — and the deal directory and countdown clock survive from that model in today's flash-sale formats. Social fashion shopping sits between its two sibling terms: social media supplies the audience and the conversation, social bookmarking supplied the saving and sharing habits, and social commerce is where those behaviors turn into transactions.
Social fashion shopping — social commerce — is online shopping for clothing and fashion accessories inside a social environment, where tools such as reviews, recommendations, deal directories and news feeds help shoppers make better and more informed choices, and purchase decisions are informed by what other shoppers do.
Social proof is the cue shoppers take from other shoppers: when a garment or category stands out as particularly popular or dominant — trendy — many shoppers instinctively perceive it as the correct hot fashion item. Suggestions, reviews and the whole social e-commerce experience work through that mechanism.
Deal directories listing exclusive time-sensitive deals, often with a countdown clock; deal feeds carrying offers the majority do not know about, which shoppers share with people they like; and news feeds to follow, share and spread brand and product updates. Not everyone responds to them — determined trendsetters prefer making their own individual decisions.