Product history
Champion is the clothing company that invented the
sports bra, reversible
t-shirts, and breathable mesh clothing (found in
trucker hats).
[1]
Champion sportswear has been a popular staple in
hip hop and urban fashion since the early 1990s. The
Champion
hooded sweatshirt was heavily popularized by seminal
90s
New York based rappers including
A Tribe Called Quest, Ill Al Skratch and Mobb Deep.
These rappers were often seen wearing the iconic
Champion hoodies in their music videos and during their
live performances. Today, hardcore rappers like 50 Cent,
The Game, Ghostface Killah and Fat Joe have continued
the tradition of wearing Champion hoodies in their music
videos and during their television appearances. Many
rappers have referenced Champion hoodies in their rhymes. Most notably,
Nas name-dropped Champion's trademark sweatshirt on DJ
Kayslay's "Too Much For Me" in 2003 rapping,"I'm a
braveheart in Carhartt and Champion hoodies". The Champion "Superhood"
has emerged as THE "Hoodie" to wear in Brooklyn, Queens,
the Bronx, and NYC. Available in a large selection
colors, it is used to hook-up with
Sneakers and
Hats.
Many stores have designed New Era Hats to color-match
the Superhood.
Champion has produced uniforms for
National Basketball Association teams. It has also
produced
sportswear for many major colleges.
From 2008,
Champion produced kits
for Premier League side, Wigan Athletic F.C. and the
Wales national football team.
Sponsorship
During the 1990s Champion was the official sponsor of
the NBA. They stopped being the sponsor in 2000.
Teams
National teams
External links
References
- ^
Champion (company website)[1]
