Fashion Week When Is It? — October 28, 2008
An article about Apparel Search on the Your Sash website, October 28, 2008 — prompted by the end of Los Angeles Fashion Week.
On October 28, 2008, an article about Apparel Search was posted on the Your Sash website (www.YourSash.com). Titled “Fashion Week When Is It?,” it began from a familiar fashion-calendar observation — Los Angeles Fashion Week had just ended, yet in some city, somewhere in the world, another fashion week always seemed to be gearing up — and used the occasion to recommend a website.
What the Article Said
“Do you ever wonder when fashion week takes place? While the Los Angeles Fashion Week just recently ended, it seems that in some city some place in the world, it's gearing up. We've recently stumbled upon a great web site for everything fashion in general, from news, to employment opportunities, to retail, and more.”
The article is careful to say what kind of site it had found: “Now this isn't TMZ fashion and just pictures of celebrities, but a real b2b fashion directory.” Its recommendation is aimed squarely at newcomers: “If you're a student studying fashion or interested in a career in fashion, you want to check out ApparelSearch.com.”
“Apparel Search is a very interesting site because of the range of topics it covers. It is geared towards anyone who is in the industry. The web site is setup in a directory format so that if you're new and looking for resources to break into the industry, you can find it. But it is also very specific so that if you are looking for a customs broker to import your newest raw materials, you can accomplish that as well. So stop delaying and don't wait until graduation to jump start your career in fashion, see all the resources that ApparelSearch.com has to offer today!”
Reading the Recommendation
The two halves of that praise describe the directory's design exactly. The general half — a directory format in which a newcomer can find resources by following categories — is the front door: broad fashion territory organized so that a student who does not yet know the industry's vocabulary can still navigate it. The specific half — finding a customs broker for raw materials — is the depth behind the door: the same structure continues down to individual services and trades.
The article's fashion-week framing also fits the site it recommends. Fashion weeks are the industry's most visible events, but they run on the unglamorous infrastructure of brokers, manufacturers, employment listings and suppliers — precisely the resources a business-to-business directory collects. A reader who arrived asking when fashion week takes place could leave with the tools to take part in the industry behind it.
The article can be viewed at http://www.yoursash.com/blog/fashion/fashion-week-when-is-it/.
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Common Questions
What is 'Fashion Week When Is It?'
It is an article about Apparel Search written on October 28, 2008 and posted on the Your Sash website. Prompted by the just-ended Los Angeles Fashion Week, it recommends ApparelSearch.com as a working resource for fashion students and industry readers.
What did the article say about Apparel Search?
It called Apparel Search a real business-to-business fashion directory covering everything fashion — news, employment opportunities, retail and more — set up so newcomers can find resources to break into the industry, yet specific enough that a reader looking for a customs broker to import raw materials can accomplish that too.
Who was the article addressed to?
Above all to students studying fashion and readers interested in a career in fashion, whom it urges not to wait until graduation to jump-start their careers, but to see the resources ApparelSearch.com has to offer right away.