Singer, entrepreneur and founder of Fenty Beauty and Savage X Fenty — style profile, photos and news
Rihanna is a singer, entrepreneur and founder of Fenty Beauty and Savage X Fenty. Her style profile describes a signature style that is fearless, oversized and trend-setting, mixing streetwear, couture and lingerie-inspired pieces. Her fashion connections run through her own businesses: she launched Fenty Beauty in 2017, Savage X Fenty in 2018 and, with LVMH, a Fenty fashion house in 2019, and she has also collaborated with Puma. The profile's notable fashion moments are the 2015 Met Gala, where she wore a yellow embroidered cape gown by Chinese couturier Guo Pei, and her 2023 Super Bowl halftime show, which drew attention to maternity and performance fashion. She is often cited as an example of a celebrity who built independent fashion and beauty businesses rather than only endorsing others, and Apparel Search has selected Rihanna as a fashion celebrity.
Rihanna: Fashion & Style Guide
Singer, entrepreneur and founder of Fenty Beauty and Savage X Fenty.
| Known for | Singer, entrepreneur and founder of Fenty Beauty and Savage X Fenty. |
|---|---|
| Signature style | Fearless, oversized and trend-setting, mixing streetwear, couture and lingerie-inspired pieces. |
| Fashion connections | Launched Fenty Beauty (2017), Savage X Fenty (2018) and, with LVMH, a Fenty fashion house (2019); has also collaborated with Puma. |
| Directory | Female Fashion Celebrities |
Fashion details change over time. Confirm specific designers and dates with the brand or a reliable news source.
Ideas inspired by Rihanna's approach, adaptable to any budget.
She is often cited as an example of a celebrity who built independent fashion and beauty businesses rather than only endorsing others.
Designers and brands interested in celebrity placement can learn about fashion public relations and review how celebrity events create exposure.
Search current coverage of Rihanna: Google News: Rihanna fashion. You can also browse the Apparel Search fashion blog.
This profile is an editorial summary prepared by Apparel Search from public information. It is not an endorsement, and Apparel Search is not affiliated with Rihanna.
Singer, entrepreneur and founder of Fenty Beauty and Savage X Fenty. Fearless, oversized and trend-setting, mixing streetwear, couture and lingerie-inspired pieces.
Browse the Apparel Search celebrity events page, our fashion blog and fashion news search links on this page for coverage of award shows and public appearances.
Play with proportion: pair oversized outerwear with fitted pieces. Mix streetwear with couture for contrast.
Most profiles in this directory record endorsements: a face lent to someone else's brand. This record is the opposite. Fenty Beauty (2017), Savage X Fenty (2018) and the Fenty fashion house with LVMH (2019) are businesses Rihanna founded, and the Puma collaboration sits alongside them as the exception that proves the pattern. The business angle is stated directly in the profile: she is often cited as an example of a celebrity who built independent fashion and beauty businesses rather than only endorsing others — which is why the page also points readers toward fashion public relations and celebrity events as the machinery of exposure.
This page gathers Rihanna's style profile with her notable fashion moments, style takeaways and routes to current coverage, the fashion blog and the celebrity events pages. The takeaways are practical translations of the signature style: pair oversized outerwear with fitted pieces, mix streetwear with couture for contrast, and treat confidence and humor as part of the outfit. Readers browsing onward will find the profile's companion style guides — Tilda Swinton, Tracee Ellis Ross and Viola Davis — linked from the page, and the R letter's other profile, Reese Witherspoon, filed beside her.
Rihanna launched Fenty Beauty in 2017, Savage X Fenty in 2018 and, with LVMH, a Fenty fashion house in 2019; she has also collaborated with Puma. She is the founder of Fenty Beauty and Savage X Fenty.
Her signature style is described as fearless, oversized and trend-setting, mixing streetwear, couture and lingerie-inspired pieces. The style takeaways drawn from it are to play with proportion, mix streetwear with couture for contrast, and let confidence and humor make bold outfits work.
The profile names the 2015 Met Gala — a yellow embroidered cape gown by Chinese couturier Guo Pei — and her 2023 Super Bowl halftime show, which drew attention to maternity and performance fashion.