Gucci Men's Fashion Brand

This brand is the definition of luxury. Gucci is an Italian luxury brand of fashion and leather goods, part of the Gucci Group, which is owned by the French holding company Kering. Gucci was founded by Guccio Gucci in Florence in 1921. The facts run in a deliberate order: the verdict first - the definition of luxury - then the field, fashion and leather goods; then the structure, the Gucci Group within the French holding company Kering; then the founding, Guccio Gucci, Florence, 1921. A house founded in Florence in 1921 on leather goods carries the longest history of any brand in this letter, presented as settled fact rather than argument.

The founding facts deserve their plain weight. Florence is a leather city, and a fashion and leather goods house founded there in 1921 begins inside a craft tradition rather than above it. Guccio Gucci is the named founder - the house carries his name doubled in the brand. The ownership is the modern structure: the brand sits in the Gucci Group, and the Gucci Group is owned by Kering, the French holding company. Those three layers - founder, group, holding company - are the whole corporate picture.

The Michele Vision

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele (2018), the House has redefined luxury for the 21st century, further reinforcing its position as one of the world's most desirable fashion houses. That vision statement is dated 2018 and names the creative director responsible for it, Alessandro Michele - a snapshot of how the house described itself at that moment.

Eclectic, contemporary, romantic - Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. The three style words, eclectic, contemporary and romantic, sit deliberately against the craft claim that follows them: the pinnacle of Italian craftsmanship, quality and attention to detail described as unsurpassed. For a man reading a Gucci piece, two tests apply at once - the style test, whether the piece is eclectic, contemporary and romantic in the house's sense, and the making test, whether its quality and attention to detail justify the craftsmanship claim. The official Gucci site, for the latest ready to wear and more, is in References below; the gallery below shows the brand's photograph.

Reading This Gucci Record

Read as a buying guide, Gucci gives a man the craft test and the provenance test. The craft test comes from the house's own superlative: products that represent the pinnacle of Italian craftsmanship, unsurpassed for quality and attention to detail - stitching, leather, hardware and finish should be examined as the substance of the price, not as decoration on it. The provenance test is the founding line: Guccio Gucci, Florence, 1921, an Italian luxury brand of fashion and leather goods, held through the Gucci Group by Kering. A piece that cannot be placed inside that picture - Italian luxury fashion or leather goods, made to the stated standard - deserves a second look.

Gucci, under G in the Men's Fashion Brands directory: the Italian luxury brand of fashion and leather goods founded by Guccio Gucci in Florence in 1921, part of the Gucci Group owned by the French holding company Kering, recorded in 2018 under creative director Alessandro Michele as redefining luxury for the 21st century - eclectic, contemporary, romantic, and the pinnacle of Italian craftsmanship.

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