True Religion Women's Fashion Brand

This brand was started by Jeff Lubell and Kym Gold and based in Vernon, California in 2002. True Religion emerged onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. Industry-standard sewing machines couldn't handle their designs, so they broke them apart and rebuilt them to produce their one-of-a-kind vision. With its five-needle thread at two-stitch-per-inch process, their Super T stitch was instantly recognized for style that was unlike any other denim brand in the world. It is one of the great workshop stories in this directory: a brand whose signature stitch existed because its founders rebuilt the machines when the machines said no.

True Religion Brand Jeans focus on premium denim, some of which is made in the United States. As their stitching evolved, True Religion became synonymous with quality craftsmanship and bold style designed to stand out; their specialty denim fits, washes and treatments were all designed with amplified details to grab attention at every turn. Their iconic horseshoe was born from the silhouette of a Buddha's smile. Those three elements - the Super T stitch, the amplified fits and washes, and the horseshoe emblem with its stated origin - are the brand's recognition system, and all three sit in a single short profile.

Shopping True Religion Denim

The checks follow the construction story. Stitch first, because it is the founding claim: the five-needle, two-stitch-per-inch Super T is heavy, visible threadwork, and on a genuine pair it should be even, dense and deliberate - it is the feature the rebuilt machines existed to produce. Denim second, on the premium standard named above, with attention to the fits, washes and treatments the brand designs to stand out; amplified detail is the house style, so a subdued pair is the exception rather than the rule. Emblem third: the horseshoe, born from the silhouette of a Buddha's smile, is the authenticity marker a second-hand buyer checks first, alongside the stitching it sits above.

This page also points readers onward to learn more about jeans in Apparel Search's Influence section; the official truereligion.com is linked in References & Further Reading. Among its T neighbours, True Religion is the letter's denim specialist and its youngest founding story: a 2002 Vernon, California start-up that took on the classic five-pocket jean - a garment pattern older than every other brand in this letter - and made it unmistakably its own by rebuilding the machines that sewed it.

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