Wacoal Women's Fashion Brand

Wacoal is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. They design bras, panties, shapewear, and lingerie - the four product families this profile covers, kept strictly as a product guide: construction, fit, fabrics and care, in line with this directory's sensitive-category rule. Wacoal is known for designing exceptional lingerie that combines great fit and function with beautiful design.

The company's own stated method is a fit method. Their quality materials, meticulous attention to fit, superior technology and beautiful design provides a superlative wearing experience of great comfort, support, and longevity - four inputs (materials, fit, technology, design) aimed at three results (comfort, support, longevity). For a shopper, that is the checklist to test a Wacoal product against: the fabric quality, the precision of the fit, and whether the construction is built to last, because those are the qualities the brand itself puts forward. Wacoal provides exemplary service which contributes to lasting consumer trust and confidence - service named as part of the product offer, not an afterthought.

The Brand Family, and the 1985 American Launch

The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, and Goddess - seven brand names under one manufacturer, which is why a shopper researching fit across several labels may find the same maker behind more than one of them. The flagship name is the subject of this page; the sister names are listed here so the family structure stays visible.

In 1985, Wacoal launched its brand in America, with the same dedication to excellence and innovation. Wacoal had a philosophy that was quite simple and unique - make the best fitting and most comfortable products with high quality materials and workmanship backed by world class service. Although their prices were higher than most and with no sale offering, the ultimate judge was the consumer: a premium-price, no-sale position, kept as stated, because it tells a researcher how the brand chose to compete - on fit and workmanship rather than on discounting. Ultimately, their success comes from always putting the consumer first and maintaining a constant focus on making innovative, long lasting products that truly perform.

b.tempt'd, and Researching the Range

In 2009, Wacoal America launched a new line aimed at a younger fashion consumers called b.tempt'd. This line offers the same celebrated fit and quality Wacoal is known for - a younger-facing line that keeps the parent brand's fit reputation as its selling point, and a dated product launch. Wacoal has become the leading bra brand in many fine department and specialty stores - a channel fact that tells a shopper where the range is principally sold and compared.

The brand's own American site is in this page's References, and its Apparel Search links are here as well: the Wacoal brand news page, the fashion blog's Wacoal posts, the lingerie and panties guides, and the bra glossary for bra terminology. The lingerie itself is known for its exquisite details and sophisticated designs, with bras, panties and coordinating pieces crafted from luxurious fabrics and laces - a product description this guide keeps at exactly that level: fabrics, lace, coordination and fit. Among this letter's W brands, Wacoal is one of two intimates specialists; Wonderbra, the push-up specialist profiled below, is the other, and the two pages divide the category between a fit-and-service manufacturer and a single famous bra design grown into a full label.

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