Men's Izod Shirts Guide
Directory and Information Regarding Men's Izod Shirts presented by Apparel Search
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Welcome to the worlds greatest guide to Men's Izod Shirts. Are you actually looking for Men's Izod Shirts? Well, we hope you are because the reality is that you have found our men's Izod brand shirts page. In this area of the Apparel Search directory, you will find all sorts of interesting information regarding Izod shirts for men.
First of all, let's be clear that this type of shirt is not actually a category of clothing. It is not specifically a type of shirt such as a crew neck tee, turtle neck, etc. Technically this is a brand and not an actual shirt category. Therefore, it probably should not even be in this section of our website. However, we thought it was such an important concept we thought it deserved special attention.
Izod (officially stylized as IZOD) is a clothing company that produces dressy-casual clothing, sportswear for men, as well as footwear and accessories. In 2016, the brand is part of PVH. It is perhaps best known for its short-sleeved piqué polo shirt, formerly produced by Lacoste and featuring the Lacoste crocodile on the left breast, now replaced with a color-matching/coordinating crest and left sleeve embroidery.
Izod of London would become most notable for its pairing with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license the Lacoste shirt to add prestige to the Izod line, but he couldn't find a market for the then-expensive $8.00 retail price. After Draddy began giving the shirts away to his famous friends, Dwight D. Eisenhower, Bing Crosby, Daniel Platt, and John F. Kennedy, the shirts soon became popular with department stores. "Izod of London" became a brand known simply as "Izod Lacoste". While the shirts were equally Izod and Lacoste, they became abbreviated and popularized as "Izod" shirts (which led to the ongoing misunderstanding that the famous "Crocodile" is the "Izod" trademark.) The Izod Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980s "preppy" wardrobe item.
During the early 1990s, Izod Lacoste struggled to maintain the market dominance it had enjoyed in previous decades. The initial reaction from Crystal Brands (the brand owner at that time) was to separate the two names and target two groups of customers at once; "Izod" was re-introduced as moderate pricepoint apparel in department stores, while Lacoste was renamed "Lacoste Chemise", and re-positioned as a luxury lifestyle brand.
Izod no longer had access to the crocodile logo.
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