Ashworth

Clothing Company Definitions — United States clothing company definitions from Apparel Search

Ashworth is a golf apparel company, maker of the Ashworth, The Game and Kudzu brands and of Callaway Golf Apparel. The company focuses on both modern and authentic clothing geared towards use on the course. On October 14, 2008, Ashworth was acquired by TaylorMade-adidas Golf, a subsidiary of adidas, for $72.8 million including assumed debt.

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Ashworth (NASDAQ: ASHW) is a golf-apparel company, maker of Ashworth, The Game, Kudzu and Callaway Golf Apparel. On October 14, 2008, Ashworth was acquired by TaylorMade-adidas.

Target market

Ashworth focuses on both modern and authentic clothing geared towards use on the course.

Sponsorships

They currently sponsorFred Couples, Stuart Appleby, Chris DiMarco, Rich Beem, Jim Nantz, Rick Smith,Nick Watney, and Steve Flesch.

Acquisition by adidas

On October 14, 2008, adidas, through its subsidiary TaylorMade-adidas Golf, acquired Ashworth for $1.90 a share. The purchase was for $72.8 million, which includes $46.3 million in debt from Ashworth that adidas will assume.

The above definition about the clothing company Ashworth is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/ashworth_(clothing).  The definition has been modified by the Apparel Search Company in June 2009.  The rest of this page and other pages on Apparel Search are NOT under the free document license.

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Ashworth

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Golf Apparel: Modern and Authentic

Golf clothing has to satisfy two masters at once: the athletic demands of the swing and the dress expectations of the club. Shirts need room and stretch through the shoulders, trousers and shorts need to move through a walking round, and the whole outfit still has to look composed at the clubhouse. Ashworth's stated focus — both modern and authentic clothing for use on the course — names the two halves of that market: technical, current styling on one side, and traditional golf dress, the knits, plaids and classic cuts the game has worn for a century, on the other.

The company also illustrates how golf brands are owned and combined. Alongside its own name, Ashworth made clothing under The Game and Kudzu brands and produced Callaway Golf Apparel — an equipment company's name carried on clothing made by an apparel specialist. Its acquisition by TaylorMade-adidas Golf in October 2008 brought that portfolio inside one of the game's largest equipment groups, a pattern repeated across golf, where apparel, footwear and hard goods consolidate under a few owners while the individual brand names, and their distinct looks on the course, are kept.

Common Questions

What does Ashworth make?

Ashworth makes golf apparel. It is the maker of Ashworth, The Game and Kudzu clothing and of Callaway Golf Apparel, focusing on both modern and authentic clothing geared towards use on the golf course.

Who acquired Ashworth?

On October 14, 2008, adidas, through its subsidiary TaylorMade-adidas Golf, acquired Ashworth for $1.90 a share. The purchase was for $72.8 million, including $46.3 million of Ashworth debt that adidas assumed.

Which golfers has Ashworth sponsored?

Ashworth's sponsorships have included Fred Couples, Stuart Appleby, Chris DiMarco, Rich Beem, Jim Nantz, Rick Smith, Nick Watney and Steve Flesch.

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