adidas AG is one of the world's largest sportswear companies, designing and selling athletic and lifestyle footwear, apparel and accessories under the adidas brand. Headquartered in Herzogenaurach, Germany and listed in Frankfurt (ADS), the company equips professional teams and athletes worldwide and sells to consumers through its own stores, its website and retail partners. The adidas Group name survives from the years when the company also owned other brands; today the business is focused on the adidas brand itself.
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Two brands that older profiles list as part of the group are no longer owned by adidas: TaylorMade golf was sold in 2017, and Reebok was sold to Authentic Brands Group in a deal that closed in early 2022. Shoppers comparing adidas with its rivals should read this page as a profile of the adidas brand and company today, and use the history page for the group's earlier multi-brand years.
In addition to the adidas brand, the adidas Group owns Reebok and TaylorMade-adidas Golf, and for each of these brands they design and market footwear, apparel and accessories. The activities of the company and its more than 150 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany, where the strategic business units for Running, Soccer and Tennis and the Research and Development Center are also located. Additional key units are based in Portland, Oregon, the domicile of adidas America Inc., while Reebok headquarters are in Canton, Massachusetts, TaylorMade-adidas Golf is based in California, and adidas Sourcing Ltd., headquartered in Hong Kong, is responsible for worldwide sourcing.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
adidas History & Historical Profile →From its founder Adolf Dassler: 'Adi' from Adolf and 'Das' from Dassler. The company was registered in 1949 in Herzogenaurach, Germany.
No. adidas sold TaylorMade golf in 2017 and sold Reebok to Authentic Brands Group in a deal that closed in early 2022. Older company descriptions that list them as group brands describe the group as it was then.
adidas AG is headquartered in Herzogenaurach, Germany, and is listed on the Frankfurt Stock Exchange under the ticker ADS.
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