Adidas Men's Fashion Brand

No other brand has a more distinguished history and stronger connection with sport than adidas. It is their mission to be the best sports brand in the world: everything they do is rooted in sport. This is what "The Badge of Sport" stands for as a brand mark - it is the sharp end of their spear, seen on innovative products, as well as with the world's best athletes, teams and events.

For a men's directory, that positioning defines the range: adidas is filed here as a sports brand first. The products a shopper researches under this name - footwear, training and team apparel - are presented by the brand itself as equipment rooted in sport, and the Badge of Sport mark is the sign of that rooting, carried from the innovative products to the athletes, teams and events the brand supplies. Judge an adidas product the way the brand itself frames it: by how directly it serves the sport it was made for.

adidas Originals: From the Courts to the Streets

No matter how serious you are about sports - a sporting lifestyle does not end in the locker room. This is why they have adidas Originals, their sub-brand that brings our iconic DNA from the courts to the streets. For well over a decade, it has been celebrating originality in a globally trendsetting way and, as the first brand leveraging its sports assets in the lifestyle area, it is regarded as a legitimate sports lifestyle brand - a first-mover claim: the first brand to leverage its sports assets in the lifestyle area.

To ensure sustainable success, adidas Originals has to keep up to date with and set trends, as well as remain committed to serving consumer groups who are constantly looking for more options to express their individuality. That sentence explains the sub-brand's men's offer in the brand's own terms: archive sports designs reissued and reinterpreted as street clothing, for consumers expressing individuality rather than playing a fixture. The two halves of adidas - performance under the Badge of Sport, lifestyle under Originals - are the whole picture.

How to Use This Adidas Record

A shopper choosing between the two adidas worlds should start from the job the clothing has to do. For training, competition and team wear, the main adidas line is the answer: products rooted in sport, marked with the Badge of Sport, developed alongside the world's best athletes, teams and events. For everyday wear built from the brand's archive - the sneakers and apparel whose designs began on courts - adidas Originals is the sub-brand named for it, and its men's range is where the iconic DNA reaches the streets.

The official adidas men's range is linked in this page's References, and the wider directory - the Men's Fashion Brands index, the popular brands and designers sections, and the shopping, retail, wholesale, buyers and news areas - is in the navigation and More to Explore list. In brief: a sports brand with a mission to be the best in the world, a Badge of Sport brand mark, and a lifestyle sub-brand, adidas Originals, that has spent well over a decade carrying that sporting DNA into street fashion.

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