Abercrombie & Fitch For Men: Learn About The Abercrombie & Fitch Fashion Brand For Men presented by Apparel Search
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Abercrombie & Fitch is an American retailer that focuses on upscale casual wear for young consumers, its headquarters are in New Albany, Ohio, a suburb of Columbus.
The store name is also the company brand. The company operates two other offshoot brands: Abercrombie Kids & Hollister Co.
The Abercrombie & Fitch brand image is heavily promoted as an international near-luxury lifestyle concept. The company began cultivating an upscale image after the 2005 opening of its Fifth Avenue flagship store alongside Prada and other upscale retailers. Having for years used high-grade materials in the construction of its merchandise, and pricing them at "near-luxury" levels, A&F introduced the trademark Casual Luxury as a fictional dictionary term with multiple definitions such as "[using] the finest cashmere, pima cottons, and highest quality leather to create the ultimate in casual, body conscious clothing," and "implementing and/or incorporating time honored machinery ...to produce the most exclusive denim..." This upscale image has allowed A&F to open stores in international high-end locations and further promote the image by pricing its merchandise at almost double the American prices.
The only way to ensure you are purchasing genuine first quality gear is to visit one of their namesake stores or to visit their online store. For a list of these locations please visit Abercrombie.com and use the "Find a Store" tab. To purchase genuine Abercrombie & Fitch gear online visit their website, Abercrombie.com. From anywhere in the world this site will direct you to your country specific site.
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