Men's Fashion Brands L

Welcome to the L section of the Men's Fashion Brands directory. In this area of the fashion brand directory you will find men's fashion brands from leading apparel companies and fashion designers that begin with the letter L: five brand profiles in all, gathered in the grid below in the original directory's listing order - Lacoste first, then Lee, Levi's, London Fog and Lucky Brand. Few letters span as much ground. The earliest founding here is Levi Strauss & Co. in May 1853; the latest is Lucky Brand in 1990; and between them stand a Kansas work-clothes maker of 1889, a London-named coat company of 1923, and a premium casual brand whose original kept a pledge instead of a history.

If you know of an important men's clothing brand that begins with the letter L and is not listed in this section, please let us know, as the original L hub invited readers to do. Each profile below preserves its original's record at its own depth - Lee and Levi's with full dated timelines, London Fog with its coat-company chronology, Lucky Brand with its founders' story and its 2013 sale, and Lacoste with exactly the brand pledge its original recorded and no invented dates added. Nothing has been padded to make the five records sound alike, because they are not alike, and that contrast is what a brand directory is for.

The Five L Brands, as Their Originals Kept Them

Lacoste is the letter's premium casual wear name: polos, pants, shirts and sportswear, a pledge to combine innovation, elegance and quality, and a stated goal to lead the premium casual wear market - plus the alligator logo its original closed by admiring. Lee is the workwear founder: formed in 1889 by Henry David Lee at Salina, Kansas, builder of the Union-All in 1913 and the first overall in 1920, America's leading work clothes manufacturer of the 1930s-40s, and a casual wear brand from 1954. Levi's is the letter's elder: Levi Strauss & Co., founded in May 1853, privately held, known worldwide for denim jeans organised into eight fit families and trademarked three-digit style numbers around the 501.

London Fog is the coat specialist: Londontown Clothing Company, founded in 1923 by Israel Myers, maker of waterproof coats for the U.S. Navy in the war years, public in the 1960s and branched beyond coats, appealing in the new millennium on rich history, classic design and reliability. Lucky Brand is the letter's youngest and most playful record: an American denim company founded in Vernon, California in 1990 by Gene Montesano and Barry Perlman, crafting vintage-inspired jeans finished by hand - ripped, frayed, sanded, patched and washed - with "Lucky You" stitched on the fly, and acquired by Leonard Green & Partners in December 2013 for $225 million.

How to Use This L Hub

Start from the garment, not the letter. For denim with a system behind it, open Levi's and work from its fit families and three-digit numbers; for denim with a workwear past, open Lee and read its 1889-1954 timeline; for denim with character finished in by hand, open Lucky Brand. For a trench coat or raincoat, open London Fog and judge it by the coat tests its own history sets. For premium casual polos, pants, shirts and sportswear, open Lacoste and judge the pieces against the brand's own pledged trio of innovation, elegance and quality.

All six pages in this L rebuild - this hub and its five profiles - carry their originals' records forward with the directory's shopping and research routes preserved, in the grid below, the alphabet bar, the navigation and each profile's own lists. Five names make the L section: a premium casual pledge, two denim founders separated by thirty-six years, a coat company, and a Los Angeles jeans label built on good quality and good humor. That is the L section as the original directory kept it, and this hub preserves its order, its dates and its distinctions.