Men's Fashion Brands U

Welcome to the U section of the Men's Fashion Brands directory. In this area of the fashion brand directory you will find men's fashion brands from leading apparel companies and fashion designers that begin with the letter "U" - three brand profiles, chip-linked below in the original hub's own listing order: UFO Jeans, Ugg Australia and Under Armour. U is a small letter with an unusually physical set of stories: military surplus, sheepskin boots and a sweat-soaked football T-shirt are the three starting points, and each brand is still recognisably built on its beginning.

The chronology the originals record runs from the 1940s to a 2012 store opening. Leo and Evelyn Brody built their military surplus business in the 1940s; its jeanswear branch, An-Ev, became UFO in 1969, two years after the brand's 1967 beginning. Brian Smith and Doug Jensen founded UGG in California in 1978, registered the ram's head trademark in 1985, and saw Deckers Brands acquire the business in 1995 - the first UGG for Men stand-alone store followed in New York in 2012. Kevin Plank founded Under Armour in Baltimore in 1996, and Warner Brothers gave it its first big break in 1999.

If you know of an important men's clothing brand that begins with the letter "U" and is not listed in this section, please let us know, as the original U hub invited readers to do. Three profiles cannot cover every U label in menswear, and a name-only gap in the directory is an open file that reader knowledge, sent through the directory's contact route, is how such files get completed.

The Three U Brands, as Their Originals Kept Them

UFO Jeans comes first in the hub's order, and it is the letter's heritage record: classic military styles taken as a foundation since 1967 and adapted and reinvented for the times, drawing inspiration from music, arts, politics and contemporary ideologies. Behind the name sits a family surplus business from the 1940s, a successful An-Ev label that grew into a full collection of pants and jeans, and a 1969 rename that has stayed ever since - as unique as the people that wear them, in the original's phrase.

UGG Australia is the letter's footwear story: a California company founded by an Australian surfer, best known for the distinctive Classic sheepskin boot, expanded into leather and canvas footwear, clothing, outerwear, hats, gloves and home goods, and owned as a division of Deckers Brands. Its original is also this directory's fullest trademark record - the 1971 UGH-BOOT registration, the IP Australia generic-term decision, and Deckers' registrations in the United States, China and over 130 other countries, preserved in its profile.

Under Armour closes the three with the performance story: a moisture-wicking microfiber T-shirt designed by a 23-year-old Maryland fullback who was tired of sweat-soaked cotton, a 1999 break outfitting two Warner Brothers football films, and a line that grew to athletic shoes, jackets, hoodies, pants, shorts, accessories and team uniforms for American football, basketball and soccer - all from a global headquarters in Baltimore, Maryland.

How to Use This U Hub

Start from the grid: it is the whole U section in the original's order, each chip a full profile with its original record preserved - its editorial links woven in or listed, its original photos referenced in a gallery where the original carried them (two photos across the letter, on the UGG Australia and Under Armour profiles), and its official site in References where the original provided one. All three originals carried an official brand route, and all three are preserved on their pages.

The alphabet bar below takes you across all twenty-six Men's Fashion Brands letters, U unlinked as the current letter. Both pages of navigation above the grid - the Fashion Brands section page and the Men's Fashion Brands main page - are the routes upward the original hub itself carried, preserved here as the breadcrumbs and section navigation, so the U section is never a dead end: three brands down, twenty-six letters across, and the whole brands section above.