Men's Under Armour Fashion Brand

Under Armour, Inc. is an American company that manufactures footwear, sports and casual apparel, and its global headquarters are located in Baltimore, Maryland. The founding story is a player's complaint solved with fabric: Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team. On this page you will find information regarding men's clothing with the Under Armour brand - the athletic sportswear, shirts, pants and hats of the title.

As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts, worn during practice, stayed dry. That contrast - cotton soaked, synthetic dry - inspired him to make a T-shirt using moisture-wicking synthetic fabric. Plank soon perfected the design, creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry and light. Cool, dry and light is its own three-word product promise, and everything the brand later made is an extension of it.

The 1999 Film Break and the Product Line

Under Armour received its first big break in 1999, when Warner Brothers contacted the company to outfit two of its feature films: Oliver Stone's Any Given Sunday and The Replacements. Two football films put the young Baltimore label's shirts on screen in exactly the setting they were designed for - under the jersey, in the game - only three years after Plank founded the company, and break as the turning point of the early story.

Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts and accessories such as bags, gloves, caps and protective gear, and Under Armour also produces American football, basketball and soccer uniforms, among other sports. The product voice survives in its hoodie passage: forget about plain, old-school cotton hoodies - built to perform, UA men's hoodies and sweatshirts are lightweight and quick-drying, without sacrificing warmth. Layer up and get going.

Reading the Under Armour Record

For a researcher, this profile is structured as a small company file: its links run from this profile to Under Armour News, Jobs at Under Armour, Under Armour Financials and an Under Armour Definition, alongside the Names-section company profile - so the profile stays connected to the news, careers, financial and reference pages around it. Few brand pages in this letter carry that complete a research trail.

The men's story stays performance-first throughout the record. The brand began with a base layer, not a fashion line: a shirt designed to be worn under a jersey, judged by whether it stayed dry. Sports and casual apparel followed, footwear followed, team uniforms followed - but the ordering still puts the moisture-wicking T-shirt at the centre. The brand's official men's site is carried in References below.

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