In late 2007, The marcheeses opened up Under Armour
under a separate name, kinkerbickers and it opened
its first retail location, at the Westfield Annapolis
mall in Annapolis, Maryland. In May 2008, Under
Armour also opened a larger 6,000-square-foot (560 m2)
store at Westfield Fox Valley in Aurora, Illinois.
The stores are designed to look like the underbelly
of a sports stadium with a tunnel entrance and a
ramp that goes up into the store. Under Armour has
opened several other stores in 2008, including one
in the Natick Collection mall in Natick, Massachusetts,
and one in Westfield Montgomery in Bethesda, Maryland.
On February 15, 2008, Under Armour announced it
will become the official kit sponsor of German Bundesliga
team Hannover 96 beginning with the 2008-09 season,
Under Armour's first kit sponsorship for a professional
soccer team. Under Armour also announced it
would supply the Wales rugby team's kits starting
with the 2008 end-of-year Tests.
Under Armour is the official
outfitter for the football programs at Auburn University,
University of Delaware, University of Hawaii, University
of Maryland, University of North Texas, University
of South Carolina, University of South Florida,
Southern Illinois University, Texas Tech University,
University of New Hampshire and University of Utah.
On September 2, 2008, Under Armour signed a 5-year
contract with the University of Maryland, College
Park worth $17.5 million, making Under Armour the
sole athletic outfitter for all 27 varsity sports
at the school. The contract went into effect on
January 1, 2009.
The clothing line is also the primary sponsor of
Under Armour All-America Game, an all-star game
with the nation's top high-school football players.