Under Armour Careers

Under Armour is the Baltimore performance apparel and footwear company founded in 1996 by Kevin Plank, a former University of Maryland football player who began by selling moisture-wicking compression shirts out of his grandmother's basement. The insight — athletic clothing as equipment — built a global business spanning training, running, basketball and outdoor apparel and footwear, sold through its own stores, sporting goods chains and e-commerce.

The career centre is product creation. Baltimore's global headquarters houses design, innovation and merchandising teams organised by sport category, supported by athlete testing, materials science and a large supply chain operation, while the retail estate of Brand House stores and factory outlets and the international businesses employ commercial teams worldwide.

Product Creation and Innovation

Under Armour's designers and developers work by sport: a running shoe team does not think like a basketball apparel team, and category specialisation is the organising principle. Apparel roles cover design, technical design, fabrics and trims — the company built proprietary fabric platforms such as HeatGear, ColdGear and Storm — and footwear roles cover design, engineering and development for performance shoes, a business UA entered later than apparel and built into a major division.

Innovation work is unusually visible here: athlete insight teams, wear-testing programmes, materials laboratories and advanced concepts groups feed the commercial lines, and the company recruits sports-science and engineering profiles alongside conventional design talent. Product line managers run the commercial calendar — what gets built, at what price, for which accounts and regions — at the junction of design and business.

Retail Careers: Brand House and Factory Stores

Under Armour's Brand House stores are its showcase format — full-price, athlete-story-led stores in major cities — while factory house outlets move value product in outlet centres. Associates sell technical product, so training covers fabric technologies, footwear fitting by sport and the stories of the athletes the brand equips; the customer's questions are performance questions, and staff are expected to answer like coaches rather than clerks.

Retail leadership runs districts across both formats and works closely with the category teams, since stores are the brand's direct read on athletes. The direct-to-consumer organisation also runs underarmour.com, where e-commerce merchandising, digital marketing and customer experience roles form a growing share of the company's commercial employment.

Supply Chain, Athlete Partnerships and Corporate Roles

The supply chain is global and technical: sourcing and production teams work with factories across Asia and the Americas on performance specifications that leave little tolerance for error, supported by quality, compliance and logistics staff and distribution centres including a major operation near Baltimore. Sports marketing employs partnership managers who service contracts with professional and collegiate athletes and teams — relationships that function as both marketing and product research.

Corporate functions at the Baltimore campus — which has been consolidating into a new headquarters site at Baltimore Peninsula — include finance, legal, human resources, information technology and strategy. Plank returned as chief executive in 2024, and the company has been restructuring around a premium, product-led direction, so applicants will find a business emphasising its performance core over lifestyle expansion.

Applying to Under Armour

Apply through the official Under Armour careers site in the listings card above. Product applicants should demonstrate sport credibility: category knowledge, technical fabric or footwear understanding, and testing-minded design. Retail applicants do best when they can talk performance — training, running or team sport experience is a genuine asset in Brand House hiring.