UGG Australia For Men: Learn About The UGG Australia Fashion Brand For Men presented by Apparel Search
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UGG was founded in California in 1978 by Australian surfer Brian Smith and Doug Jensen. Smith was living in Santa Monica, California after studying at UCLA's Anderson School of Management. Smith and Jensen first applied to be the United States distributors for the Western Australian sheepskin boot manufacturer, Country Leather. Unhappy with the brand, Smith trademarked UGG. Sales steadily grew and Smith set up Ugg Holdings Inc. and in 1985 registered a US trademark on a rams head logo with the words "Original UGG Boot UGG Australia". In 1995, Deckers Brands, acquired Smith's business.
The UGG brand is best known for its distinctive "Classic" sheepskin boots for both men and women. With roots in traditional Australian UGG boot design, the boots have developed over the years to become what is now known as the UGG "Classic" style. UGG brand boots have been identified as a fashion trend for women and men since the early 2000s. The range has expanded to include various styles of footwear, including leather, canvas and other materials, handbags, clothing, outerwear, hats, gloves, home products such as blankets and pillows, and other goods.
The company launched its first men's advertising campaign in 2011 featuring New England Patriots quarterback Tom Brady in 2011. The first UGG for Men stand-alone store opened in New York in 2012.
UGG is an American footwear company and a division of Deckers Brands.
Learn more about the men's UGG brand shoes.
UGG boots (sometimes called UGG s) in Australia and New Zealand are a unisex style of sheepskin boot. In many other countries, however, UGG boots are a well-known brand of footwear owned by Deckers. In 1971, Shane Steadman registered the trademark UGH-BOOT on the Australian Trade Mark Registry. This registration was subsequently sold to UGG Holdings Inc. in early 1995. In August 1995, Deckers Brands purchased UGG Holdings, and in 1999 registered UGG Holdings trademarks, including the UGG AUSTRALIA label, in Australia. However, attempts by Deckers to stop other traders using the "UGG " mark in Australia led to a decision by IP Australia that "UGG " is a generic term in Australia and New Zealand to which Deckers did not have trade mark rights. Nevertheless, Deckers holds registrations for the UGG trademark in the United States, China and over 130 other countries. Learn about the UGG trademark dispute.
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