Men's London Fog Fashion Brand

London Fog has the highest quality and best prices on designer men's trench coats, raincoats, jackets, and other accessories - that is the brand's own opening claim, and its positioning. Behind that claim sits the most coat-centred record in this L letter. Where Lee and Levi's are denim workwear stories and Lacoste is a premium-casual pledge, London Fog is, from its first line to its timeline, a story about coats: who founded the coat company, what its coats were made for, and how a coat specialist became a broader menswear name.

Londontown Clothing Company was founded in 1923 by Israel Myers. Keep the company name alongside the brand name: the firm behind London Fog began life as the Londontown Clothing Company, in 1923, under a named founder. A 1923 founding puts London Fog between Lee's 1889 and the modern denim labels in this letter - a twentieth-century coat company, founded into a world where a man's outer layer was expected to be bought once, made properly and kept for years.

Waterproof Coats, a Public Company, a New Generation

In 1938 London Fog makes waterproof coats for the U.S. navy during WWII - the timeline line, date and all. Whatever a reader makes of the exact year, the substance of the line is the brand's defining credential: waterproof coats, made to a military customer's standard, in wartime. A coat that has to keep a sailor dry is not a fashion garment first; it is equipment. That equipment heritage is the ground under everything the brand later claimed about trench coats and raincoats for civilians - the trench coat itself being, in form, a military coat brought home.

In the 1960's, London Fog goes public and branches out into new categories beyond coats. That one line carries two changes at once: a change of ownership form, from a founder's company to a public one, and a change of range, from coats alone to wider menswear - rainwear, coats and menswear generally, with jackets and accessories beside the trench coats and raincoats. A researcher should read the brand in those two layers: the coat specialist of the Londontown years, and the broader public-company brand of the 1960s onward.

In the new millenium, London Fog appeals to a brand new generation of customers who appreciate the brand's rich history, classic design and reliability across the country. The timeline closes there, and the three qualities it names - rich history, classic design, reliability - are the right buying tests for the brand's core garments. For a trench coat or raincoat, judge the waterproofing and seam finishing first, as the Navy line teaches; then the classic design details - belt, storm flap, lining - that have carried the style across a century; and then the reliability of construction, in buttons, stitching and hardware, that a coat bought for years of weather has to show.

Reading This London Fog Record

Read as a buying guide, this is the outerwear record of the L letter. London Fog is filed here for trench coats, raincoats, jackets and accessories, from a company founded as Londontown Clothing Company in 1923 by Israel Myers, with waterproof coats for the U.S. Navy in its war-years record, a public listing and a broader range from the 1960s, and a new-millennium appeal built on history, classic design and reliability. The directory's own London Fog definition page, linked here, is the researcher's next step.

London Fog, under L in the Men's Fashion Brands directory: a coat company of 1923 that made waterproof coats for the U.S. Navy, went public in the 1960s and branched beyond coats, and still files its name under classic design and reliability. That is the whole of the factual record, with no added claims.

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