Ashworth Men's Fashion Brand

The company was founded in 1987 by Gerald Montiel and John Ashworth as Charter Golf, Inc, from an office in the Los Angeles garment district. Ashworth was a golf enthusiast and Montiel ran a sporting goods store; Montiel hired Ashworth as a buyer for the golf department in 1985 - the founding partnership sketched in one hiring, two years before the company. Ashworth is a golf-apparel company, maker of Ashworth, The Game, Kudzu and Callaway Golf Apparel.

In late 2008, Ashworth was acquired by TaylorMade-Adidas. Through the acquisition of Ashworth, TaylorMade-adidas Golf becomes the leading and most balanced golf apparel company with a complete apparel offering for golfers globally. The transaction enables TaylorMade-adidas Golf to widen its product range, to further strengthen its distribution platform and to extend its marketing presence, That is the deal's logic. The founding and the acquisition in brief: 1987 Charter Golf in the Los Angeles garment district, late 2008 TaylorMade-Adidas.

Golf-Inspired Lifestyle Sportswear, Pro Shops to the Kentucky Derby

Prior to being acquired by adidas, Ashworth, Inc. was a leading designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers under the Ashworth® brand. Ashworth is also an Official Apparel Licensee of Callaway Golf Company. It is also a leading designer, producer and distributor of headwear and apparel under The Game® and Kudzu® brands: The Game is a leading headwear brand in collegiate bookstores, and Kudzu products are sold into the NASCAR/racing markets and through outdoors sports distribution channels, including fishing and hunting. Ashworth is also the exclusive on-site event merchandiser for the Kentucky Derby.

That distribution map is the practical content of the profile: a golfer meets the Ashworth brand in golf pro shops and resorts, a shopper meets it in upscale department and specialty stores, a corporate customer orders it for events, and a race or Derby crowd meets its sister brands and merchandising operation without leaving sport. The men's range at the centre of it is golf-inspired lifestyle sportswear - clothing designed from golf apparel outward into everyday wear, which is exactly the category the brand was founded in the Los Angeles garment district in 1987 to serve. The adidas brand, its acquirer's stablemate, is cross-referenced in this page's lists.

Reading This Ashworth Record

The Ashworth profile gives no official brand website, so none is listed in References. Its facts are the founding by Gerald Montiel and John Ashworth in 1987 as Charter Golf, Inc., the 1985 hiring that preceded it, the four brands it makes - Ashworth, The Game, Kudzu and Callaway Golf Apparel - the Callaway licence, the Kentucky Derby merchandising role, and the late 2008 acquisition by TaylorMade-Adidas.

The directory frame: pointers to the Men's Fashion Brands index and its further pages, the Fashion Designer Directory, the popular brands section, the adidas cross-reference, and the shopping, retail, wholesale, buyers and news areas are in the navigation and More to Explore list. Ashworth, under A in the Men's Fashion Brands directory: a golf enthusiast and a sporting-goods retailer who turned a 1985 hiring into a golf apparel company in 1987, built into the leading and most balanced golf apparel story its acquirer described in late 2008.